Friends, we have added a co-authorship feature to the editor.
In this article, we will explain how to publish posts in collaboration with other users on Instagram*.
The co-authorship feature allows you to publish posts or Reels on behalf of multiple accounts collaboratively. This is convenient if you are working on content with a partner, brand, or another author.
When you publish a post together, it automatically appears in the feed of both accounts. Both authors have access to the post's statistics. Most importantly, the publication will be seen by all your followers and the audience of the co-author, significantly increasing engagement.
How to add a co-author?
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Create a post as usual: upload a photo or video.
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Click on the three dots in the upper corner.
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Select "Tag People" → go to the editor.
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Enter the username of the desired user and check the box for "Co-authorship."
Done! The post will be published on behalf of both accounts.