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Glossary – Algorithms of social networks

Algorithms of social networks

Nikiforov Alexander
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Social Media Algorithms

Social media algorithms are a set of rules that determine the order of posts displayed in users' news feeds. When a user opens an app like VK, they see various posts such as fresh photos from friends, articles on topics of interest, and much more. These materials appear in the feed because the algorithms assessed their relevance and appeal to that particular user.

Why Algorithmic Feed is Needed

Previously, posts in social networks were displayed in chronological order. However, as the number of subscriptions and content grew, users began to struggle to keep up with all the news. In response, social networks developed algorithmic feeds that help users see the most significant and interesting posts. These algorithms are aimed at achieving several key goals:

  • Increasing the time users spend on the platform.
  • Creating a positive user experience.
  • Promoting new services and content formats.

How Social Media Algorithms Work

Social media algorithms use machine learning and neural networks to analyze user behavior and post characteristics. They consider various parameters, such as the number of reactions to posts, clicks on links, and user interactions with content. Although social networks do not disclose the exact principles behind their algorithms, several common factors can be identified that influence content ranking.

VK Algorithms

VK users can choose between a chronological feed and an algorithmic one by activating the "See Interesting First" option. A recommendations section is also available, which suggests potentially interesting posts. The platform's algorithms consider various factors, including:

  • Posts from friends.
  • Interactions with communities.
  • Relevance and freshness of posts.
  • Number of reactions and comments.
  • User's personal preferences.
  • Visual appeal of the content.

Classmates Algorithms

"Classmates" also use an algorithmic feed based on content quality and user engagement. The more unique content is published in a group, the higher its posts rank in the feed. At the same time, the algorithms penalize posts with clickbait and spam.

YouTube Algorithms

YouTube has transformed into a full-fledged platform for communication and community building around bloggers. YouTube's algorithms focus on viewer engagement and alignment with audience interests. Key factors include:

  • Clickability of titles and thumbnails.
  • Depth of video views.
  • Viewer engagement through likes and comments.
  • Alignment with user interests.

Instagram Algorithms

In Instagram, algorithms work based on engagement and interaction history with content. They promote posts that receive a lot of reactions and are based on user interests. The relevance of a post also plays an important role in its ranking.

How to Work with Social Media Algorithms

To achieve success on social media, it is important to understand the principles behind algorithms and adapt your content to each platform. It is recommended to:

  • Develop unique strategies for each social network.
  • Keep track of updates and changes in algorithms.
  • Create engaging content that encourages user interaction.
  • Use high-quality visual materials.
  • Continuously analyze feedback from the audience.

It is important to remember that algorithms are constantly changing, so it is necessary to adapt to new conditions and the preferences of your target audience.