Content
- What is an author column
- Features of an author column
- Why author columns are needed
- How to choose a topic for an author column
- How to write an author column
What is an author column
An author column is a unique genre of journalism that provides authors the opportunity to express their thoughts and opinions on various current topics. Unlike traditional news and analytical articles, which strive for objectivity, an author column allows journalists to showcase their individuality and subjectivity. This genre is characterized by flexibility and gives authors the freedom to choose their style and presentation of the material, making each column unique.
Originally, the term "column" referred to a regular feature in newspapers and magazines where the author expressed their opinion on relevant topics. Over time, especially in the second half of the 20th century, the column evolved into a full-fledged genre that encompasses any texts with an author’s position. Examples of such columns can be found in various media, from news websites to blogs, and they can range from entertaining to analytical.
Features of an author column
Author columns have several key characteristics that distinguish them from other forms of journalism:
- Subjectivity: The author expresses their own opinion, which may contradict public opinion or the editorial stance.
- Freedom of style: Columns can be written in either artistic or conversational language, allowing authors to express their individuality.
- Wide range of topics: Topics can vary from politics to culture, with the main focus being relevance and interest to readers.
- Author's personality: Columns are often associated with well-known personalities whose opinions command trust from the audience.
With the development of social media, the genre of the author column has become accessible not only to professional journalists but also to ordinary users, changing its format and content. Modern blogs are sometimes viewed as columns if they contain unique reflections from the author and have a regular audience.
Why author columns are needed
Author columns are an important tool for both authors and readers:
- For authors: This genre helps strengthen reputation and increase authority, as well as develop a personal brand. Interesting columns often become popular in search engines and social networks.
- For media: Columns provide unique content that helps stand out among competitors and attracts a new audience.
- For readers: Columns contribute to a better understanding of topics and offer new perspectives, stimulating critical thinking.
- For business: Companies can use author columns to attract clients and strengthen communication with the audience.
How to choose a topic for an author column
When choosing a topic for an author column, it is important to consider two key components: the characteristics of the platform and the interests of the target audience. If the publication is in a media outlet focusing on politics, it is advisable to avoid topics related to fashion or psychology. The relevance of the topic also plays a significant role: reflections on fresh events can attract more readers but can quickly become outdated.
Analytical and review columns that are not tied to specific events may not immediately gather many readers, but will remain relevant for a long time. It is also crucial that the author has a good understanding of the chosen topic and holds their own opinion based on experience and observations.
How to write an author column
Anyone with expertise and an opinion on an important topic can write an author column. Here are the main steps to assist in this process:
- Defining the audience: Understanding the target audience will help choose the appropriate presentation of the material.
- Choosing a topic: It can be related to current events or the author's interests.
- Selecting a platform: Many media outlets are open to publishing columns from external authors, and social media can also be an effective platform.
- Creating a plan: This will help structure the text and determine what facts and data are needed to support the opinion.
- Writing a draft: It is important to express your thoughts and support them with real-life examples.
- Editing: Ensure there are no errors and check the style of the text to make it more appealing.
- Publishing: Publish the column on the chosen platform.
Thus, an author column is a powerful tool for self-expression that can be beneficial for both authors and their readers.