Contents
What is an autofunnel?
An autofunnel is a step-by-step strategy that guides a user from the first visit to the website to making a purchase without active participation from a salesperson. This approach allows a marketer to set up the autofunnel once, after which the focus shifts to increasing its efficiency and conversion. The autofunnel includes various stages, at each of which the customer receives valuable offers and information, contributing to their engagement and final purchase.
Why are autofunnels needed?
In practice, most customers are not ready to purchase a product or service immediately. To successfully convert website visitors into buyers, several interactions are required to guide them through all stages of the sales funnel. An autofunnel helps automate this process, minimizing human involvement and reducing time costs.
The main advantages of an autofunnel:
- Warming up the customer, which fosters their interest;
- Familiarization with your offer and its benefits;
- Building trust in your brand;
- Increasing the average check through upselling.
By setting up an autofunnel once, you obtain a system that operates automatically, freeing you from the need to involve salespeople or managers. This allows for significant savings of resources and money.
Elements of autofunnels
Autofunnels consist of various elements that help attract and retain customers:
1. Lead magnet
A lead magnet is a free product designed to collect contact information and introduce potential customers to your business. This can be a checklist, guide, short video, or a small book. For example, the music service Deezer offers a free 15-day Premium subscription, after which users receive a series of welcome emails with instructions and offers.
2. Tripwire
A tripwire is a low-cost product related to the lead magnet that attracts customers. Its price is so low that the customer is willing to make a purchase. It can be something in the range of $1 to $1000 depending on the niche. A tripwire helps "warm up" customers by showing that they can collaborate with you and generating interest in the main product.
For example, after the free period, Deezer offers a three-month subscription for €0.99, thus creating a desire for the customer to continue using the services.
3. Main product
The main product is the key offer to which the customer has been prepared using the lead magnet and tripwire. It is the most expensive product in the chain. For example, after the three-month offer for €0.99 ends, Deezer offers a subscription at standard terms, making it difficult for the user to refuse the service.
4. Profit maximizers
Profit maximizers are additional products and services that can be offered when purchasing the main product. They help increase the average check. Examples of profit maximizers:
- Gibson electric guitars: picks, strings, capos;
- E-book on email marketing: individual Skype lesson;
- Women's shoes: laces, fasteners, shoe cream.
5. Return path
It is important for the customer to return to you for repeat purchases. The return path provides an incentive for this. For example:
- Sale of agricultural equipment: service at a 50% discount;
- Feeder fishing tackle: baits and lures;
- Online courses: monthly webinars.
Conclusion
Autofunnels are a powerful tool for automating sales and increasing conversion. By setting up an autofunnel, you not only simplify the process of attracting and retaining customers but also increase the profitability of your business by providing customers with valuable offers and building trustful relationships. Implementing autofunnels into your marketing strategy can significantly improve results and simplify the management of the sales process.