Contents
Introduction to the B2E Model
The B2E (Business to Employee) model is a concept in which companies focus their efforts on meeting the needs of their employees. This model involves creating internal corporate tools that provide services and products aimed at improving the quality of life for workers.
The application of B2E is mainly observed among organizations interested in retaining talented personnel and having the necessary resources and technologies for this. It is important to note that the B2E strategy is not related to sales or profit generation, which distinguishes it from B2B and B2C models. The main goals of B2E are attracting new employees, retaining valuable personnel, facilitating work processes, and enhancing engagement, motivation, and productivity within the team.
Advantages of B2E
Implementing the B2E model provides companies with numerous advantages, including:
- Cost Reduction: By retaining personnel, companies can reduce expenses on recruiting and onboarding new employees.
- Increased Productivity: Happy employees who receive support from the company to address their issues achieve better results.
- Effective Goal Management: The ability for prompt communication and task alignment allows teams to set common goals and distribute responsibilities wisely.
- Regular Training and Knowledge Sharing: Employees can participate in online training and improve their skills without being distracted from their core tasks.
- Improved HR Brand Reputation: Companies that can meet the needs of their employees become more attractive employers.
The B2E model also indirectly affects profitability. Implementing B2E becomes essential for the growth and development of a company in any area of e-commerce, whether it be B2B or B2C. Satisfied employees often become active brand ambassadors, contributing to its popularity.
Application of the B2E Model
Within B2E, all actions that a company takes to attract and retain employees can be identified. This includes hiring, training, onboarding processes, as well as creating the necessary working conditions. The main tools used in the B2E model include B2E portals and internal sales channels.
B2E Tools
B2E Portal: This is a personalized platform accessible to all employees of the company, often referred to as an intranet. However, the B2E portal focuses on the needs of individual employees, while the intranet encompasses organizational aspects. The portal serves as a central hub for meeting the collective's requests, where employees can find the necessary information, communicate with colleagues, keep up with news, and engage in learning.
Internal Sales Channels: Within the B2E model, companies can create internal marketplaces where employees can purchase products under special conditions. This may include discounts, exclusive offers, and convenient payment methods. Such channels highlight the significance of employees and promote their engagement in work processes.
Additionally, more and more companies are creating dedicated pages for potential employees, where they "sell" their job openings, emphasizing the benefits of working in the organization, the team atmosphere, and important achievements.