Contents
What is blikfang?
Blikfang is a unique creative element of advertising that effectively grabs the audience's attention. This term comes from the German language and translates to "catching the eye." A striking example of blikfang usage is the advertisement for the Netflix series "Stranger Things," where a 3D bicycle mounted on the wall of a high-rise building became a focal point for viewers.
What is the purpose of blikfang?
The main function of blikfang is to attract attention to advertising, which is the first step in the sales funnel. For consumers to become interested in a product and make a purchase, they must first notice the advertisement itself. In a context where advertising surrounds people everywhere – online and on the streets – it is important to stand out among other ads, as human attention is limited.
In this context, blikfang helps businesses outpace competitors and "hook" the consumer's gaze, redirecting their attention to their advertisement. Additional tasks of blikfang include:
- increasing brand recognition;
- strengthening the connection between the brand and potential customers;
- effectively differentiating from competitors;
- improving image and reputation.
Where is blikfang used?
Blikfang finds wide application in various areas of advertising, including:
- Print Advertising: This includes two types of blikfangs: verbal and non-verbal. Verbal blikfangs are words or phrases that stand out among the rest of the text, while non-verbal blikfangs are images, graphics, or three-dimensional elements.
- Outdoor Advertising: Creative elements such as sound and light effects, three-dimensional figures, and graphics are added to advertising structures to attract attention.
- Events: At conferences, festivals, and exhibitions, blikfangs can be presented in the form of product mock-ups, unconventional lighting, and sound accompaniment.
- Merchandising: At points of sale, blikfangs help highlight specific products through bright POS materials or unusual window displays.
- Online Marketing: In internet advertising, interesting headlines, images, infographics, and video content are used to attract users' attention.
Types of blikfang
There are several types of blikfang that help attract the audience's attention:
- Headlines: Advertising headlines stand out through meaning and typography, encouraging the reader to take further action.
- Images: Unconventional graphic blikfangs that showcase both the product itself and the process of its use.
- Extenders: Additional advertising elements that extend beyond the main medium, increasing its visibility.
- Teasers: Intriguing ads with veiled information presentation that attract attention through implication.
- Models: Product models in real or enlarged scale that stand out due to their size.
- Stoppers: Cardboard or plastic structures placed near the product that capture the customer's attention.