Content
- What is CGI Graphics?
- Use of CGI in Business
- Benefits of CGI Graphics
- Types of CGI Graphics in Marketing
What is CGI Graphics?
CGI graphics, or computer graphics, is the process of creating two-dimensional and three-dimensional images using modern computer technologies. Designers and artists use a variety of software tools to bring their ideas to life, allowing them to create both static and animated images. CGI is widely used in the film industry, video games, design, and advertising, making commercial and artistic projects more vibrant and engaging for audiences.
In today's world, advertising often includes CGI elements. For example, animated characters may appear against live actors, or fantastic elements that are impossible to create in real life may be added to the frame. With the advancement of technology, creating CGI content has become more accessible, allowing companies to save time and resources on photo and video shoots involving real people.
Use of CGI in Business
Many companies use CGI for several reasons. Firstly, it makes advertising more spectacular and memorable. For example, in Nike commercials, one can see sneakers floating in the air and landing on rocks—this is achieved through computer graphics. CGI also allows brands to easily incorporate their corporate colors and logos into advertising materials, creating a consistent style and visual identity.
Additionally, companies often use mascots, such as the pink bunny for Duracell or the famous M&Ms characters, which become symbols of the brand. These characters are integrated into advertisements using CGI, making them more appealing to the audience. CGI also helps convey atmospheres and sensations that cannot be described in words or captured in photos. For instance, in Tom Ford perfume ads, flower petals are used to convey fragrance.
Benefits of CGI Graphics
Using CGI in advertising provides numerous advantages. Firstly, it can help save resources. Creating computer graphics is often cheaper and faster than organizing shoots in complex locations. For example, if the action of a commercial takes place in an exotic location, it is easier to draw the necessary details on a computer than to travel to shoot them.
CGI also enhances brand recognition. Creating unique images and mascots helps a company stand out among competitors. With high-quality graphics, advertising can look like a true work of art, attracting attention and maintaining audience interest. Computer graphics make products more appealing—for example, a perfectly presented Burger King burger will always look appetizing and attractive.
Types of CGI Graphics in Marketing
CGI graphics in marketing can take various forms. There are two main types: 2D and 3D graphics. 2D images are often used in static advertising, such as logos and banners, and are well-suited for social media and messaging apps. For instance, stickers with images of mascots can be shared among users, aiding brand recall.
3D models, on the other hand, look more impressive and harmonious in real shoots, but their creation requires more time and resources. Companies that can afford it often use 3D graphics to advertise their products. Recently, deepfakes have also gained popularity—technologies that allow for the recreation of the faces and voices of real people, adding them to advertisements.
In the era of digitalization and rapid technological growth, CGI is becoming an integral part of marketing. Brands use computer graphics to create unique content that helps them stand out and reach their audience more effectively.