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What is query frequency?
Query frequency is an important indicator that shows how often users enter certain phrases into search engines. Search engines like Yandex and Google track only those queries that have been made through their interfaces. This means that information about search queries entered in one system is not transmitted to another. The algorithms of both platforms group identical queries and count their frequency. Frequency data is available to users through services like Yandex Wordstat, as well as in various paid analytical tools.
Marketers and SEO specialists are primarily interested in query frequency for optimizing advertising and content. In the context of SEO, such queries are often referred to as keywords or keys. Understanding frequency allows specialists to properly structure their strategies and improve the visibility of websites in search results.
Factors influencing query frequency
Query frequency can vary significantly depending on various factors. Below are the main ones:
- Topic: User interest in certain topics can vary widely. Queries on popular and broad topics generally have high frequency. For example, the query "buy jeans" may be entered about 280,000 times a month, while more niche topics, such as "types of fasteners in a mine," have significantly lower frequency.
- Season: Frequency can change depending on the time of year. For instance, in winter, people are more often searching for information about skiing and winter activities, while in summer, they look for swimwear and ice cream. Analyzing seasonal fluctuations can help SEO specialists better understand when interest in certain topics increases.
- Events: Regular events, such as sports championships or holidays, can also influence query frequency. For example, in the lead-up to the New Year holidays, the number of queries on the topic "New Year gifts" increases.
Categories of search queries
All search queries can be classified into three main categories:
- High-frequency (HF): These queries are entered more than 10,000 times a month.
- Medium-frequency (MF): Queries with a frequency of up to 10,000 times a month.
- Low-frequency (LF): Queries that are entered up to 1,000 times a month.
Seasonal fluctuations in frequency
Some queries demonstrate pronounced seasonal fluctuations. For example, the frequency of queries on the topic "New Year gifts" increases in December when people are actively searching for gift ideas. Analyzing frequency data over an extended period allows one to see how interest in various topics changes throughout the year.
Thus, understanding query frequency and the factors that influence it is a key aspect for successful promotion in the online space. By using search statistics tools, SEO specialists can effectively adapt their strategies and achieve their goals.