Content
- What is Click-to-Call?
- How does Click-to-Call work?
- Why is Click-to-Call important for business?
- Pros and Cons of Using Click-to-Call
What is Click-to-Call?
Click-to-call is a convenient tool that allows users to instantly connect with a company with the simple press of a button. This element can be integrated into the mobile version of a website, email newsletters, or apps, making the communication process quick and convenient. Instead of manually dialing a phone number, users can simply click on the corresponding link, and the call will be initiated automatically.
How does Click-to-Call work?
In a mobile app like Mybox, the click-to-call feature allows users to effortlessly connect with the company. While using this feature on desktop computers is not as convenient, it is also possible. For instance, in the Chrome browser, when clicking on click-to-call, users will be prompted to choose an application for making the call or to send the phone number to a mobile device.
Why is Click-to-Call important for business?
Click-to-call significantly simplifies customer interaction and enhances feedback. Users no longer need to write down a phone number on paper or copy it for later dialing. All it takes is one click. This allows businesses to avoid losing potential customers, especially in cases where callback requests are handled by managers at inconvenient times.
Benefits of Click-to-Call for business:
- Customers can call even when they are on the move (in a car, bus, or queue).
- Users feel cared for by the company, as technological solutions foster trust and loyalty.
- Processing request times are reduced since managers do not need to manually return calls to customers.
Pros and Cons of Using Click-to-Call
By simplifying the communication process, click-to-call may lead to customers calling more often, even when they could solve their issue independently. However, this can also result in increased pressure on customer support and call centers.
As a result, many financial institutions and complex services prefer to "hide" the click-to-call feature, offering instead communication through chats or messengers. For example, in the Sberbank mobile app, the click-to-call button was not found, but I could instantly ask a question to the assistant robot by clicking on the bright green circle at the bottom of the screen. The "Call" button is not yet active, but the option to write in the chat is available.