Contents
- Overview of Email Newsletter Design
- Design Tasks in Newsletters
- Email Formatting Recommendations
- Responsiveness and Dark Theme
Overview of Email Newsletter Design
The design of an email newsletter involves formatting emails using a variety of blocks and visual elements. The main components of an email are the header, body, and footer. Visual elements include the sender's logo, illustrations, brand colors, fonts, and interactive elements. Specific design components may vary depending on the goals and content of each email.
For example, the design of the "Netology" newsletter employs a simple and concise style: a calm background, one main image, short text, and a clear call to action. This approach makes the email more appealing and understandable for the reader.
Design Tasks in Newsletters
Email newsletter design plays a key role in creating visual appeal and functionality in emails. It affects whether subscribers will read the email to the end and take the desired action. Poor formatting can lead to the newsletter landing in spam filters. Furthermore, a consistent design style enhances brand recognition: for example, every email from S7 features the logo and buttons colored in the brand's signature green.
Email Formatting Recommendations
To achieve the desired results in newsletter design, several rules should be followed:
- Prepare Templates: This is the foundation for creating the email, helping to maintain the necessary structure and formatting. Use different templates for different types of emails.
- Decide on a Color Scheme: Colors should align with the brand style but not distract from the main information. Bright colors can be used to highlight important elements.
- Consider Main Blocks: Place the logo, menu, and contact information in the header. The text should be structured and easy to read, with safe and legible fonts.
- Optimize Images: Images should match the company's style and be lightweight for loading. Avoid formatting the email with one large image.
- Create a Clear Call to Action: CTA buttons should stand out in color and be positioned for easy visibility.
- Format the Footer: At the bottom of the email, include contact information, links to social media, and an unsubscribe button.
Responsiveness and Dark Theme
Responsive design is an important aspect of email marketing, allowing content to be displayed correctly on various devices. Emails should look good on both mobile and desktop screens. The width of the desktop template is typically 600 pixels, while for mobile devices, it is 320 pixels. It is important to test the email on different devices before sending.
Additionally, a current trend is the use of a "dark theme" for emails. This can influence perception, especially on mobile devices in the evening. When designing, consider how the email will look in dark mode to avoid incorrect display of elements.