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What is an email subscriber?
An email subscriber is a user who has voluntarily agreed to receive emails from a company. To become a subscriber, users must provide their email address in a special form on the website, on the company's social media, during the order process, or by filling out a loyalty card application. It is important to note that sending emails to those who have not subscribed is illegal.
For a user to become an email subscriber, they must not only provide their email address but also give clear consent to receive information. This creates a foundation for trust between the company and its customers.
Why attract subscribers?
Email newsletters are a powerful tool for building long-term relationships with potential customers, which can lead to sales of products and services. Attracting new email subscribers addresses several key objectives:
- Building an interested audience: Subscribing to a newsletter allows users to receive valuable content, while companies can accumulate interested readers. This simplifies the process of selling products and services.
- Distributing relevant content: By knowing the interests of their audience, companies can create relevant emails, which helps foster brand loyalty.
- Collecting personal data: Subscribing gives the company the opportunity to gather information about users, such as name, phone number, age, and interests, which is important for segmentation and personalization of offers.
- Retaining customers: Newsletters help maintain interest in products and services by providing subscribers with useful materials and special offers.
How to increase the email subscriber base?
Effective ways to gather a subscriber base are discussed in our blog, but here we will consider the main recommendations for attracting new subscribers:
- Use a subscription form on the website: Place a subscription block on all pages of the site, especially on the homepage. The form should be noticeable and contain a clear description of the benefits for the user.
- Create landing pages: A landing page is a separate page where users can learn about the value of your newsletters without distracting offers.
- Set up pop-ups: These forms appear when opening the site or after spending some time on the page. The offer should be attractive, and the option to close the window should be obvious.
- Offer bonuses for subscribing: Online stores can offer discounts or other benefits in exchange for subscribing to the newsletter.
- Encourage subscription during checkout: During the checkout process, you can offer users to subscribe to the newsletter about new promotions.
- Use lead magnets: Offer free content, such as checklists or e-books, in exchange for contact information.
- Simplify the subscription process: The subscription process should be intuitive and quick, with a minimal number of fields to fill out.