Subscription form

What is a subscription form?
Why is a subscription form needed?
What does a subscription form consist of?
What types of subscription forms are there?
How to create a subscription form?
Tips for creating a subscription form

What is a subscription form?

A subscription form is an important element on a website that allows users to leave their information to subscribe to an email newsletter. This tool helps companies legally collect address databases, which is the foundation for successful email marketing. An example is the subscription form from the creative thinking school "IKRA," which clearly informs users about the content and frequency of newsletters.

Why is a subscription form needed?

The main goal of a subscription form is to legally collect addresses for future mailings. Companies aim to attract a target audience that is already interested in their content or products. By providing their email addresses, users agree to receive emails that can not only engage them but also demonstrate the expertise and reliability of the brand. This also contributes to motivation for the first purchase and repeat purchases. To achieve these goals, marketers use various tools, such as:

Welcome sequences
Triggered emails
Personal promo codes
Abandoned cart emails

Additionally, companies actively employ various strategies to attract subscribers by offering benefits such as discounts, promo codes, and interesting content. For example, the brand Sela offers a discount on the first online order in exchange for a subscription, as well as promises useful materials in their emails.

What does a subscription form consist of?

A subscription form includes several key elements:

Header: Attracts users' attention and motivates them to read further.
Text: Explains the essence of the newsletter: what the emails are about, who sends them, how often they arrive, and what they contain.
Input fields: Lines where users enter their data, such as email, name, and phone number.
Button: A bright element with a call to action, clicking which confirms the user's consent to receive emails.

Moreover, companies add an important element of consent for the processing of personal data, which must be clearly indicated in accordance with legal requirements.

What types of subscription forms are there?

There are several types of subscription forms that differ in design and placement:

Popup: Appears unexpectedly and covers part of the screen, allowing for a lot of information and visual elements to be placed.
Static form: Placed on the page or in the footer of the site, often against a contrasting background to draw attention.
Hello-bar: A fixed bar at the top or bottom of the site that does not disappear when scrolling.
Sidebar: Located on the side and can be static or fixed.
Subscription page: A separate page designed to collect subscriptions.

These forms can be configured based on the time spent by the user on the site or the number of pages viewed to ensure maximum effectiveness.

How to create a subscription form?

There are several methods for creating a subscription form:

Manually coding: This method requires programming skills but allows for the creation of any form.
Using a builder: Services like RuSender or Qform.io allow you to create forms without coding knowledge, simply by dragging the needed blocks.

Form builders are also available in most email marketing services, significantly simplifying the integration process and allowing for automatic addition of new contacts to the desired list.

Tips for creating a subscription form

To increase the conversion rate of the subscription form, it is recommended to consider the following tips:

Clearly explain the essence of the newsletter: Describe what will be inside, how often the emails arrive, and who sends them.
Show examples: Give users the opportunity to see the design and content of the emails.
Offer a choice: Allow subscribers to choose which content interests them.
Use creative elements: Apply animations and bright buttons to attract attention.