Registration form on the website

Content

• What is a registration form on a website?
• Who needs a registration form on a website and why?
• Users and the registration form
• Types of registration forms on a website
• Tips for working with the registration form

What is a registration form on a website?

The registration form on a website is a special section designed for creating an account and accessing the user's personal account. During registration, users need to provide their personal and contact details, which may include their phone number, first name, last name, and email address. In some cases, creating a password for secure access to the personal account may also be required.

For example, on the RBT website, providing a phone number is mandatory for registration, while other details such as name and email are optional.

Who needs a registration form on a website and why?

The registration form on a website is primarily used by online stores, SaaS services, and providers of online services, such as educational platforms and streaming services. For instance, registering on Unisender allows users to send email newsletters for free.

The main purposes of using a registration form are:

• Collecting data about the target audience: Registration on the website allows companies to understand who their potential customers are and use this data for further communication through email newsletters and messengers.
• Creating a personal account: Users can track their orders, manage bonuses, and use other platform features.
• Improving website ranking: Frequent clicks and user navigation during registration positively affect behavioral factors, which can improve the website's position in search engines.
• Social proof: The number of registered users can be used as an argument for trust in the company and its services.

However, for offline companies providing services such as repairs or interior design, the registration form is often irrelevant. In such cases, callback forms are used so that managers can contact clients to discuss order details.

Users and the registration form

The registration form offers users certain advantages, such as:

• Access to advanced website features, including the ability to add items to favorites and track order status.
• Participation in promotions and loyalty programs, where registered users can accumulate bonuses and receive special offers.

For example, some sushi delivery services have a bonus system for registered users and their friends, making registration more appealing.

Types of registration forms on a website

Registration forms can vary in content and the number of fields that need to be filled out. Let's look at the main options:

1. Registration by phone or email address

Many companies use simple and convenient registration forms where the user only needs to enter their phone number or email. After that, they receive a confirmation via SMS or email.

2. With additional fields

Companies that want to gather more information about the user may add additional fields, such as first name, gender, and date of birth. However, this can complicate the registration process.

3. Through social media and search engine accounts

Modern registration methods allow users to register through their accounts on social media or search engines, significantly simplifying the process.

Tips for working with the registration form

To make the registration process pleasant and effective, several recommendations should be considered:

• Motivate users: Offer privileges for registration, such as discounts or bonuses.
• Provide multi-format registration: Ensure that users can choose a registration method that is convenient for them.
• Optimize the number of fields: Collect only the most necessary data to avoid overwhelming users.
• Add hints: Explain how to fill out the form correctly to avoid mistakes.
• Use standard CAPTCHA: Protect the site from bots by using simple and readable CAPTCHAs.
• Ensure confidentiality: Make sure users are informed about the rules for processing their personal data.
• Place the form in a familiar location: It should be easily accessible as soon as the site is opened.
• Register automatically: For example, during the checkout process, to reduce the number of actions required from the user.