Contents
- What is the footer of an email?
- Why is a footer needed?
- What information is included in the footer?
- How to create a great footer?
What is the footer of an email?
The footer of an email, often referred to as the "bottom," is the lower part of an email. This section is important as it helps subscribers identify the brand, find contact information, access the company's social media, or unsubscribe from the mailing list. In most cases, the footer remains unchanged across all mailings from a single company, which ensures brand recognition and consistency in presentation.
Why is a footer needed?
The footer serves several key functions for both the company and the subscribers:
- Simplifies the unsubscribe process: According to Russian legislation, every email must include an unsubscribe link. This allows users to opt out of the mailing list at any time. Typically, this link is placed in the footer.
- Facilitates communication with the company: The footer includes contact phone numbers and links to messengers, allowing subscribers to easily reach out to the brand.
- Ensures legal compliance: When sending promotional emails with offers or contests, the company must specify all terms. This information is usually placed in the footer to avoid distracting from the main content of the email.
- Concludes the message: If a subscriber reaches the footer, it means the email has piqued their interest. Therefore, the footer should not detract from the overall impression.
What information is included in the footer?
The content of the footer depends on the specifics of the business and the company's objectives, but it may include the following elements:
- Company name and logo;
- Contact information (phone, address, email);
- Links to social media and messengers;
- Quick unsubscribe link;
- Link to download the mobile app;
- Quick buttons to navigate to product categories;
- Link to feedback form;
- Contact details of the person who sent the mailing;
- Explanation of why the person received this email;
- Link to profile update (subscription settings);
- Links to privacy policy and other documents.
It is also helpful to include the subscriber's email address in the footer to which the email was sent. This will help identify the subscriber in case they decide to unsubscribe from the mailing list.
How to create a great footer?
The footer is used in all mailings, so its design should be well thought out. Here are some recommendations for creating an effective footer:
- Consider the design: Ensure that the footer matches the style of the main email. Use similar colors and fonts.
- Remind about the benefits: Indicate why it is convenient and pleasant for users to work with your company. Break the text into blocks or use icons.
- Ask for feedback: Inquire whether subscribers like your mailing. This will help you improve the content of your emails.
- Help find important information on the website: Use icons for different product categories so that subscribers can easily find the products they need.
- Inform about the mobile application: If you have an app, add a link to download it in the footer.
- Boost mood: Use positive text and interesting images to create a friendly atmosphere.