Content
- What is a hashtag?
- How to create a hashtag?
- Using hashtags in social networks
- Hashtags on different platforms
- Promotion with hashtags
What is a hashtag?
A hashtag (from English hash — pound sign and tag — label) is a special label denoted by the symbol #, which is used to organize and systematize content in social networks and messengers. Hashtags allow users to quickly find information on topics of interest. For example, a post tagged with the hashtag #beauty may contain materials related to fashion and style.
How to create a hashtag?
To create a hashtag, simply place the symbol # before the chosen word without a space. As a result, the text will change color to blue and become a clickable link. It is important to remember some rules for writing hashtags. Most often, a single word is used, such as #beauty or #красота. If necessary, phrases can be used without spaces, separating words with underscores or using CamelCase:
- #morningcoffee
- #happyLife
- #my_friends
It is important that hashtags are simple and understandable so that users can easily remember and use them.
Using hashtags in social networks
Hashtags are widely used in various social networks, such as Twitter, Facebook, VKontakte, Instagram, YouTube, and TikTok, as well as in Telegram channels. By clicking on a hashtag, users can see all posts tagged with that label. Additionally, one can enter a word with a hash in the search bar to get relevant results.
Different platforms have different rules and features for using hashtags. For example, in Facebook and VKontakte, hashtags are not used as frequently, and their presence is more of a trend. In Facebook, it is not recommended to overload posts with hashtags, and the optimal number is 1-3 tags. In VKontakte, it is also advisable to limit to five hashtags, although up to 10 is allowed.
Hashtags on different platforms
On each platform, hashtags have their own characteristics. For example, in Telegram, they are used for navigation through channels, assigning hashtags to publications depending on their topic, such as #vacancies or #training. In Twitter, where the character limit for a post is 280, hashtags are used with maximum efficiency. Usually, no more than three tags are chosen and included in the text.
In Instagram, where the main content consists of images, hashtags play a key role in search and navigation. Users can subscribe to hashtags and receive notifications about new publications on topics of interest. In Instagram posts, up to 30 hashtags can be used, but it is recommended to limit to 8 to maintain clarity and relevance.
Promotion with hashtags
Hashtags are an effective tool for attracting users and promoting products. Unlike traditional advertising, the use of hashtags is completely free. There are several strategies for promotion using hashtags:
- Contests and promotions: Hashtags like #contest and #promotion help increase brand recognition and attract new followers.
- Product promotion: Special hashtags for individual products allow customers to easily find information and place orders.
- Brand promotion: Using a hashtag with the company name in advertising posts helps users find information about the brand.
- Events and activities: Hashtags for events, flash mobs, and challenges allow easy access to content related to the events.
- Geotags: Hashtags indicating location help users find companies and institutions in specific regions.
By using unique hashtags for navigation within an account, companies can create a convenient content structure and improve engagement with their audience. For example, hashtags can be created for various categories and mentioned at the end of posts so that users can easily find related materials.