Content
- What is illustration?
- Why are illustrations needed?
- Where are illustrations applied?
- What is commercial illustration?
- How to choose illustrations for a project?
What is illustration?
An illustration is an image that serves to explain or complement textual content. These visual elements make the text more engaging and understandable, immersing the reader in the atmosphere of the work and facilitating the perception of complex processes or phenomena. Sometimes, instead of a lengthy description, it is easier to use an image that conveys the necessary information.
Visual information is perceived much faster and more easily than textual information. Visual images are better remembered and impact the subconscious. Therefore, important and complex information is easier to convey through images, making illustrations indispensable in various fields.
Why are illustrations needed?
Illustration performs several key functions within marketing and communication:
- Captures the attention and interest of the user, especially in long texts.
- Simplifies understanding of complex topics, making them more accessible.
- Highlights key points, drawing attention to important parts of the material.
- Creates context and conveys the mood of the text.
- Exerts an emotional impact on the audience.
- Allows communicating the values and advantages of the brand through visual communication.
- Contributes to increasing brand recognition and trust in the company.
On websites of banks like "Tochka" and "VTB," illustrations play an important role in drawing attention to various sections. The nature of the images in these projects differs: "VTB" employs a more conservative and calm visual style, while "Tochka" opts for friendly and clear images, which allows conveying the brand's values and principles.
Where are illustrations applied?
The share of visual content on the internet is constantly growing, and illustrations are becoming an integral part of various texts. Here are several common areas of their application:
Book illustrations
In artistic, scientific, and applied books, illustrations serve to enhance the impression of the text and simplify understanding. Vivid images help readers better visualize the described situations.
Websites and applications
On websites and in applications, illustrations not only beautify the interface but also aid in communication, emphasizing important details and simplifying the user interaction process.
Advertising
Advertising illustrations displayed on posters and banners capture the attention of the target audience, showcasing the benefits and advantages of the product. An effective advertising illustration conveys the unique selling proposition and creates the desired mood.
Branding
Illustrations, such as logos, mascots, and packaging, are essential elements of branding. They help a company stand out from competitors and convey its values to customers.
What is commercial illustration?
Commercial illustration is an image that addresses specific business tasks. Companies and individuals can purchase or commission illustrations for use on their websites, in applications, advertising banners, and packaging. Illustrations can be found on stock platforms or commissioned from professional designers.
It is important to remember to comply with copyright laws when using images, especially if they are used for commercial purposes. The choice of illustrations should take into account the licensing conditions, which can vary from free use to the necessity of purchasing rights to the image.
How to choose illustrations for a project?
When selecting illustrations for various projects, several key aspects should be considered:
- Study the target audience to understand which visual images will resonate with them.
- Define the tasks that the illustration should accomplish: convey information, evoke emotions, or illustrate a process.
- Comply with copyright laws when using images for commercial purposes.
- Use unique and original materials to stand out from competitors.
- Choose emotional images when appropriate, but do not forget about the context.
- Prefer high-quality images with good resolution and clarity.
Choosing the right illustrations can significantly enhance the effectiveness of your communication and marketing materials, making them more appealing and memorable to the audience.