Content
- What is internal website optimization
- Why is internal optimization necessary
- Methods of internal optimization
- Technical optimization
- Content optimization
- Commercial factors
What is internal website optimization
Internal website optimization is a set of activities aimed at improving the quality of a web resource in accordance with the requirements of both search engines and users. This process is an integral part of SEO promotion and encompasses the most important internal ranking factors, such as content, structure, and technical characteristics of the site.
Why is internal optimization necessary
The main goal of internal optimization is to improve the website's positions in search engine results. Research shows that only 9% of users view the entire first page of search results, while most prefer to click on links located at the top of the results. Thus, making it into the top results gives the company significant competitive advantages.
There are two main approaches to optimization: external and internal. External optimization involves working with the web environment of the resource, its backlink profile, and reputation, while internal focuses on the website itself.
The internal optimization process includes several key steps, such as:
- Eliminating technical errors;
- Filling the site with relevant content;
- Creating internal linking;
- Improving usability for user convenience;
- Complying with the requirements of search engines for commercial websites.
Methods of internal optimization
Internal website optimization is carried out in several stages, starting with the technical part and moving on to content and usability. Let's take a closer look at the stages, which include technical optimization.
Technical optimization
Search engines strive to provide users with quick access to information. If a website operates erratically or loads slowly, its ranking in search engines decreases. The main goals of technical optimization include checking the site's compliance with technical requirements of search algorithms and eliminating possible errors.
Key actions that need to be taken include:
- Configuring the Robots.txt file to manage page indexing.
- Completing the Sitemap.xml to simplify the indexing process.
- Using human-readable URLs.
- Removing broken links that can negatively affect the ranking.
- Checking and removing duplicate content.
- Creating a 404 page for error handling.
- Using responsive design for mobile devices.
- Optimizing page loading speed.
- Adding an SSL certificate to protect user data.
Content optimization
An important stage of internal optimization is creating quality content that meets users' queries and search engine requirements. To achieve this, it is necessary to:
- Gather a semantic core based on keywords and phrases.
- Fill in SEO tags such as Title and Description.
- Optimize images using Alt tags and human-readable file names.
- Implement microdata to improve content representation in search engines.
Commercial factors
Commercial factors are especially important for online stores. Search engines evaluate how convenient it is for users to make purchases on the site. It is recommended to pay attention to the following aspects:
- Thoroughly filling in the "Contacts" section with all contact methods.
- Creating an "About Us" section with descriptions and customer reviews.
- Adding a "Shipping and Payment" page with purchase conditions.
- Checking the functionality of the cart and "Buy" buttons.
- Regularly updating information about prices and product availability.
- Expanding payment options and simplifying the purchasing process.
- Providing information about return policies.
- Adding a "Privacy Policy" section.
Website optimization is a continuous process that requires regular analysis and improvement of all available metrics to achieve the best results.