Internet marketer

Contents

• Introduction to the profession of internet marketer
• Main responsibilities of an internet marketer
• Key skills of an internet marketer
• Salary and career prospects
• Demand for the profession
• How to become an internet marketer

Introduction to the profession of internet marketer

An internet marketer is a professional responsible for promoting companies, products, and services in the online space. The main task of this specialist is to attract and retain customers through the internet. To achieve these goals, internet marketers develop marketing strategies, select suitable digital tools for promotion, and adapt their plans based on the results obtained. This is a versatile specialist who can conduct market analysis, identify the target audience, launch advertising campaigns, optimize websites, and ultimately attract new customers.

Although the terms "internet marketer" and "digital marketer" are sometimes used interchangeably, there is a distinction between them. An internet marketer focuses exclusively on online channels, while a digital marketer deals with both online and offline channels, utilizing various digital technologies and platforms.

Main responsibilities of an internet marketer

The responsibilities of an internet marketer largely overlap with those of a traditional marketer; however, their focus is directed towards online channels. The main responsibilities of an internet marketer include:

• Studying the target audience: Understanding the interests and preferences of consumers online to create an effective promotion strategy.
• Competitor analysis: Researching competitors in the online environment to identify effective channels and find growth points for the business.
• Developing internet marketing strategies: Creating and implementing advertising strategies, including email marketing and SMM.
• Managing online projects: Supporting the brand's presence on social media and developing websites.
• Conducting advertising campaigns: Managing the creation of advertising offers and setting up contextual advertising.
• Monitoring effectiveness: Analyzing the results of campaigns and adjusting strategies based on the data obtained.

In large companies, internet marketers often work in a team with other specialists, such as copywriters and SEO specialists. In smaller organizations, they may perform all functions independently.

Key skills of an internet marketer

For successful work, an internet marketer will need both universal (soft skills) and professional (hard skills) skills.

Universal skills

• Communication skills: Ability to interact with the team and clients.
• Creativity: Ability to find unconventional solutions and generate new ideas.
• Logical thinking: Analyzing data and identifying relationships between actions and results.
• Flexibility: Quick adaptation to changes in the online environment.

Professional skills

• SEO knowledge: Basics of search engine optimization for developing effective promotion strategies.
• Contextual advertising: Skills in setting up and optimizing advertising campaigns.
• SMM and targeting: Ability to work with social networks and manage advertising campaigns.
• Copywriting: Ability to create engaging content.
• CRM marketing: Ability to segment the audience and personalize communication.
• Analytics: Knowledge in web analytics for evaluating campaign effectiveness.

Salary and career prospects

The salary of an internet marketer depends on the level of experience. According to research, the median salary in 2022 was:

• 41,500 rubles for entry-level specialists;
• 60,200 rubles for professionals with 1 to 3 years of experience;
• 90,500 rubles for specialists with 3 to 6 years of experience;
• 115,000 rubles for professionals with over 6 years of experience.

As of September 2023, job vacancies for internet marketers with less than 3 years of experience offered salaries up to 200,000 rubles, while those with over 6 years of experience could earn up to 500,000 rubles. As they advance in their profession, specialists can rise to department heads and occupy high positions in companies.

Demand for the profession

The field of internet marketing continues to be one of the most in-demand on the job market. Internet promotion specialists are needed by both small and large companies. According to information from September 2023, there were over 1,300 job vacancies for internet marketers in Russia listed on hh.ru. This opens up numerous opportunities for employment and career growth.

How to become an internet marketer

Although there is no specific education for internet marketers in Russia, one can acquire basic knowledge in marketing and advertising at universities, and then supplement it with courses on digital promotion. There are many free and paid courses available that can help you master the necessary skills. The average duration of training is 7-12 months, and upon completion, you can obtain a diploma and several practical cases for your portfolio.