Contents
- What is a clickunder?
- Purposes of using clickunders
- Advantages for advertisers
- Disadvantages for advertisers
- Pros and cons for webmasters
- How to launch a clickunder campaign
- How to create a good clickunder
What is a clickunder?
A clickunder is a modern format of internet advertising that is activated when a user clicks on any element of the page. As a result of this action, an ad link opens in a new browser window, but the user is not automatically redirected to it. This approach makes clickunders less intrusive compared to traditional pop-ups, which immediately distract the user from the main content.
It is important to note that the new window does not open instantly and depends on the user's actions. This allows some visitors to not even notice that an additional window has opened since it does not become active automatically, allowing the user to continue interacting with the current site.
Purposes of using clickunders
Clickunders are often placed on entertainment or informational portals that do not engage in direct sales. Such sites are referred to as "donors." The ad links lead to the advertisers' pages who have launched clickunder campaigns. This creates a two-way benefit:
- Entertainment sites receive rewards for each user who clicks the link and interacts with the ad.
- Advertisers gain new users to their resources.
Clickunders are actively used by companies and freelancers engaged in affiliate marketing or traffic arbitrage, allowing them to profit from the difference between the price set by the advertiser and the actual advertising costs.
Advantages for advertisers
Clickunders offer several significant advantages for advertisers:
- Wide reach: Entertainment donor sites attract a multitude of users, increasing the likelihood that the ad will be noticed.
- Affordable cost: Traffic from clickunders is usually cheaper than advertising in contextual systems or social networks.
- Favorable conditions: Platforms for placing clickunders have less stringent requirements for advertisers, allowing the promotion of a wider range of products, including 18+ and cryptocurrency offers.
- Compatibility with any devices: Clickunders work on both mobile devices and PCs, ensuring a larger audience reach.
Disadvantages for advertisers
Despite the advantages, there are also drawbacks to consider:
- User distrust: Many users perceive clickunders negatively as they may be associated with aggressive advertising.
- Cold audience: Users arriving at the site through clickunders are often uninterested in the product, reducing conversion chances.
- Low return: Some users may have ad blockers enabled, preventing the advertiser's site from opening.
- Inaccurate analytics: It can be difficult to track campaign effectiveness due to users closing windows or using ad blockers.
Pros and cons for webmasters
Clickunders are typically installed on sites created to earn from advertising. The main advantage for webmasters lies in the income generated from each visitor. However, using clickunders can lead to a decrease in overall traffic and loss of active audience for the following reasons:
- Users may leave the site due to intrusive advertising and safety concerns.
- Search engines may lower the rankings of such sites in search results.
Furthermore, webmasters cannot always control the quality of the ads displayed, which creates the risk of clickunders leading to malicious or illegal resources.
How to launch a clickunder campaign
Launching campaigns using clickunders is done through advertising networks, often operating on a CPA model. These are aggregators of donor sites that allow advertisers to set up campaigns in personal accounts without the need to enter into direct contracts with the platforms. Advertising networks take a commission for their intermediary services, making the process more convenient.
There are many advertising networks working with clickunders, such as RichAds and BuyMedia. Advertisers need to register, top up their balance, and set campaign parameters including target audience and geography.
How to create a good clickunder
An important aspect of a successful clickunder is an attractive landing page that users reach after clicking. Here are several key points for developing an effective landing page:
- Create eye-catching headlines that immediately grab attention.
- Use clear and understandable wording so users can immediately grasp the offer.
- Develop quality design that instills trust.
- Add retention mechanics, such as lotteries with guaranteed prizes.
- Optimize page load speed to prevent user drop-off.
- Have a clear and concise CTA so users immediately understand what to do.
To enhance engagement, pre-landers can be used—intermediate pages that prepare the user for the main offer. For example, for games, this could be videos of gameplay. However, it is important to avoid intrusive methods that might repel users.