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Communicative Interferences

Nikiforov Alexander
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Definition of Communication Barriers

Communication barriers are a combination of both internal and external factors that hinder the communication process and distort the meaning of the conveyed information. Simply put, these are all the things that prevent people from accurately perceiving each other. Often, we assume that the interlocutor understands us in the same way we understand ourselves. However, in practice, there are many reasons that can lead to misunderstandings.

People may misinterpret each other's statements due to differences in thinking or simple factors such as noise or diction issues. In both cases, this leads to distortion of information, creating difficulties in both personal and business communication. For example, a scene from the movie "Yolki," where characters mistakenly think they are heading to the same girl due to a mix-up in names, serves as a vivid illustration of misunderstandings in personal relationships.

Types of Communication Barriers

Communication barriers can be classified into five main types:

  • Logical Barriers: arise when interlocutors have different types of thinking. For instance, one person may offer an overly complex explanation that the other does not understand.
  • Stylistic Barriers: occur when the communication style does not match the context or the emotional state of the interlocutor. This can lead to misunderstandings and difficulties in dialogue.
  • Semantic Barriers: emerge due to cultural differences that affect the interpretation of words and phrases. What may be perceived as a joke in one culture can be offensive in another.
  • Phonetic Barriers: are related to the speaker's pronunciation and diction features. Incorrect pronunciation can lead to misunderstandings.
  • External Barriers: are associated with the environment, such as noise that interferes with hearing the interlocutor. This is particularly relevant in crowded places or in offices with low sound insulation.

How to Overcome Communication Barriers

Although communication barriers are almost always present, there are ways to make communication more effective. One such method is the acceptance technique, which helps establish an emotional connection with the interlocutor and reduce tension in the conversation. This technique includes three key elements: facial expression, intonation, and the distance between people.

The technique of active listening is also useful, where the interlocutor attentively responds to the words and emotions of the other person. This allows for a better understanding of needs and expectations, which is particularly relevant in sales and management. It is important not only to listen but to actively participate in the conversation by asking questions and clarifying information.

Importance of Effective Communication

For professionals in PR and marketing, overcoming communication barriers is a key aspect of successful work. The effectiveness of interaction with clients and partners depends on the quality of the message and the proper choice of channel. Misunderstanding the audience's needs or insufficient clarity in the message can lead to reputational losses and a decrease in brand trust.

It is essential not only to articulate one's thoughts correctly but also to consider the interlocutor's characteristics, adapting one's communication strategy to their needs. Regularly analyzing feedback and being able to respond promptly to emerging issues will significantly improve the level of communication and interaction in any field.