Content
- What is a chatbot builder?
- Capabilities of chatbot builders
- Advantages of chatbot builders
- Disadvantages of chatbot builders
- How to choose and use a chatbot builder
What is a chatbot builder?
A chatbot builder is a platform with an intuitive interface that allows users to create chatbots for various messengers and websites. There are two main ways to create a chatbot: you can write it manually, which requires knowledge of programming languages, or use a builder that is accessible to everyone, even those without development experience. Chatbot builders consist of blocks that need to be arranged in a certain order so that users receive messages in the desired sequence.
Capabilities of chatbot builders
Chatbot builders offer a wide range of capabilities to solve various tasks:
- Collecting user data: The bot can ask for an email, suggest taking a test, or filling out a questionnaire. The collected information goes into the customer database, and the answers help to better understand the audience's preferences.
- Reducing support workload: Chatbots answer frequently asked questions. They can offer users a choice of several topics, allowing for quick provision of necessary information.
- Guiding customers through the sales funnel: With targeted questions, the bot helps users select the right product or service, directing them to the appropriate catalogs or order forms.
However, it is important to remember that the functionality of the builder may not always meet business needs, so testing the chatbot is a key step before its launch.
Advantages of chatbot builders
Using a chatbot builder has several significant advantages:
- Quick creation: A simple chatbot can be assembled in just a few hours by going through three main stages: creating an algorithm in a graphical interface, checking for dead ends in dialogues, and connecting the bot to a messenger.
- No programming required: Even those unfamiliar with programming languages can work with the builder — it's enough to be able to move blocks with a mouse.
- Cost savings: Small businesses can quickly test the basic functions of a chatbot without significant financial investments, allowing them to assess its effectiveness before making large-scale investments.
Disadvantages of chatbot builders
Despite the obvious advantages, chatbot builders also have disadvantages:
- Functionality limitations: A chatbot created on a builder platform may face limitations depending on the platform's functionality. This can be a problem for businesses planning to use the bot for sales.
- Dependence on the provider: Bots are hosted on the platform's servers, and in case of malfunctions, the service may temporarily stop working, negatively impacting customer satisfaction.
- Privacy issues: When using a builder, users must agree to the platform's privacy terms, which may raise concerns about the storage of customers' personal data.
How to choose and use a chatbot builder
When choosing a chatbot builder, consider several factors:
- Studying functionality: Check if the builder has the necessary elements, such as built-in payment options or integration with CRM systems.
- Compatibility: Ensure that the platform can integrate with the software you use in your company.
- Testing the result: After assembling the chatbot, be sure to test all scenarios to ensure its functionality.
- Transferability: When choosing a service, check if there is an option to export data so that you can smoothly switch platforms in the future.