Crowd marketing

Contents

• What is crowd marketing?
• Why is crowd marketing needed?
• Types of content in crowd marketing
• Where to place crowd links?
• Criteria for choosing platforms
• How to implement crowd marketing?
• Recommendations for effective crowd marketing

What is crowd marketing?

Crowd marketing represents an innovative approach to promotion, based on active interaction with the online community through the publication of comments and recommendations. Its primary goal is to popularize a product, website, or company, creating a positive image and reputation across various online networks. In this context, a crowd link is an organically integrated link that directs users to the promoted company's website, providing additional value and context.

Why is crowd marketing needed?

Crowd marketing is an important tool for SEO promotion, as it helps to address external optimization tasks and manage the company's reputation online. The main goals that can be achieved through crowd marketing include:

• Increasing brand awareness: Increasing the number of brand mentions, which can complement outreach advertising campaigns.
• Improving reputation: Recommendations and quick responses to criticism form a positive image of the company.
• Supporting the link profile: Quality links from external sources are positively perceived by search engines.
• Increasing targeted traffic: Users interested in the product visit the website to solve their problems.
• Improving behavioral factors: Targeted visitors spend more time on the site, which reduces the bounce rate.

Types of content in crowd marketing

Crowd marketers actively post comments mentioning the brand or links, but it is important that the content is natural and unique. The main types of content used in crowd marketing include:

• Comments with crowd links: They can contain both anchor and non-anchor links. Non-anchor links look more natural.
• Comments without links: Such comments mention the brand or product and may provide contact information or helpful content.

Where to place crowd links?

There are many platforms for placing crowd links and mentions. The main ones include:

• Social networks.
• Comments on news portals.
• Question-and-answer services (e.g., Answers.Mail.ru, Yandex.Q).
• Thematic and personal blogs (e.g., Yandex.Zen, vc.ru).
• Forums, although their popularity has declined, there are still specialized resources with active audiences.

Criteria for choosing platforms

When selecting platforms for placing crowd links, it is important to consider several criteria:

• Presence of the target audience: The platform should match your target audience.
• Audience size: Placing links on low-traffic sites will be ineffective.
• Relevance of the discussion: It is optimal if the latest comments were published no more than a month ago.
• Clean link profile: Sites with link moderation ensure content quality.

How to implement crowd marketing?

Implementing crowd marketing requires significant time and labor investments. To successfully launch a campaign, follow these steps:

• Compile a list of thematic resources that your target audience visits.
• Create expert profiles on selected platforms for active participation in discussions.
• Initiate discussions by asking questions about the problems your product solves.
• Monitor discussions and respond to user comments, offering solutions and responding to criticism with arguments.
• Place crowd links to helpful content that may interest users.

Recommendations for effective crowd marketing

To achieve success in crowd marketing campaigns, consider the following recommendations:

• Leave comments on fresh publications and active discussions.
• Write in a natural language, avoiding clichéd phrases and excessive advertising.
• Create unique texts to avoid being perceived as spam.
• Provide helpful advice that can genuinely assist users.
• Maintain activity by regularly posting new comments and responses.