Contents
- What are circles in Telegram?
- Advantages of circles
- How circles help businesses
- Creative uses of circles
- How to record a circle in Telegram
What are circles in Telegram?
Circles in Telegram are short video recordings lasting up to one minute. This format is an extension of voice messages and allows users to interact through video. Circles can only be recorded and sent from mobile devices and Apple computers, and all video messages are transmitted for free.
Initially, circles were created for personal conversations in the messenger, but soon brands began actively using this format to promote their products and services. Circles are well-suited for various business sectors, including retail and banking services. For example, the company "Lenta" uses short videos to promote a project about national dishes, showcasing ingredients that can be purchased in their stores.
Advantages of circles
Circles in Telegram have numerous advantages compared to other message formats:
- A familiar format for users, resembling stories, which increases the likelihood of viewing.
- Quick creation and upload of videos without the need for special skills or tools.
- Circles enliven the message feed, adding dynamics and variety.
- Subscribers can rewatch circles anytime, save them on their device, or share with friends.
- Instant loading and automatic playback make them ideal for greetings and announcements.
This format allows capturing users' attention and then offering them longer video content or other information.
How circles help businesses
Circles in Telegram can effectively address various marketing tasks:
- Product demonstration: visually show details, such as the color of lipstick or the design of an accessory.
- Creating diverse content: short videos stand out among text posts and attract attention.
- Quick news delivery: companies like "Tinkoff" use circles for announcements of important events.
- Broadcasting events: short video messages can showcase the atmosphere of corporate events and gatherings.
- Increasing engagement: interactive elements, such as games, can draw users to interact with the channel.
- Product promotion: circles can be used as teasers to attract attention to new launches.
- Building trust: organizations can showcase their activities by publishing video reports on their projects.
For example, the "Pressfeed Academy" uses circles as teasers for their video lessons, which helps engage the audience.
Creative uses of circles
There are many creative ways to use circles in Telegram. For instance, some companies may merge these videos into stories and reels, creating an exclusive content effect. Sharing circles in private chats can spark interest among viewers, especially if done in the context of event preparation.
Additionally, visual associations related to the round shape of the video can be used to attract attention. For example, a developer could create a segment called "Peephole," where each episode starts with an image of a peephole, through which viewers can "peek" into a new project or interior.
How to record a circle in Telegram
Recording circles in Telegram is simple and available on all platforms, including iOS, Android, and macOS:
- Open the chat and tap on the microphone icon in the bottom right corner.
- Replace it with the camera icon by tapping on the camera icon.
- Hold the camera icon to start recording. To switch between the front and rear camera, tap the camera icon with arrows.
- If the recording fails, swipe left to delete it.
- Release the button to stop recording. Videos up to 60 seconds will be sent automatically; if longer, they need to be sent manually.
- If you want to record without holding the button, swipe up to lock it.
A progress bar will show the remaining time, and a timer will count the seconds. To use circles as creatively as possible, try to emphasize their round shape, which can add visual harmony and attract viewers' attention.