Contents
What is a quiz?
A quiz is an interactive questionnaire or survey conducted in an online format. This form of interaction with users is becoming increasingly popular in marketing, as it allows not only to entertain the audience but also to effectively collect contacts of potential clients. Quizzes can be placed on various platforms, including websites, landing pages, social networks, and messengers. Users answer several questions, provide their contact details, and in return receive various bonuses, such as discounts, promo codes, or helpful guides.
For example, a standard quiz on a wedding planner's website might ask users to answer five questions and find out the cost of organizing their celebration. Thus, the quiz becomes not only a tool for gathering information but also a way to offer a valuable proposition.
Quiz vs Test
At first glance, quizzes and tests may seem similar, as both are interactive surveys. However, there are several key differences between them. The main goal of a marketing quiz is to obtain the client's contact information and initiate communication with the subsequent aim of selling products or services. For example, the results of the quiz may include recommendations for specific products, such as skincare items, based on the user's skin type.
On the other hand, tests are generally entertaining quizzes that do not require users to leave their contact information. These tests are not aimed at promoting the company's products and do not contain links to items. Users may answer questions about themselves, such as which animal suits them, or participate in thematic games, such as "guess the country by its flag." The primary objective of tests is to engage users, increase traffic, and enhance brand recognition.
Applications of Quizzes
Quizzes find wide application in various business sectors. They can be used to diagnose clients and provide personalized recommendations. For instance, the brand Aravia offers users a skin diagnosis by answering questions and receiving product selection advice. The quiz results page features direct links to suitable products, making the purchasing process more convenient.
Quizzes are also becoming popular in the entertainment sector. Games like "Quiz, Please!" gather participants both offline and online. They offer competition among each other by answering questions on various topics, from culture to science. It is important to note that such events not only entertain but also contribute to community building and interaction among participants.
Conclusion
In conclusion, quizzes represent a powerful tool in the marketing arsenal, allowing companies not only to collect contacts but also to build relationships with clients. They help businesses understand the needs of their audience and offer valuable solutions. Unlike tests, which are aimed at entertainment and engagement, quizzes are more commercially oriented, making them an important element of modern companies' strategies.