Contents
What is lifestyle?
Lifestyle, or lifestyle in English, refers to content focused on everyday life. Generally, this term is used to describe content from bloggers who share moments from their lives on social media, including friends, parties, travel, hobbies, and relationships. However, the concept of lifestyle goes beyond just personal blogs. It also encompasses media where sections or publications dedicated to various aspects of daily life can be found, such as fashion trends, new restaurants, or the best neighborhoods to live in.
For example, in the lifestyle section "RBC Life," you can find materials on topics like hobbies, health, fashion, and careers, as well as stories about outstanding individuals. Additionally, visual content that showcases products in a natural setting for potential buyers is also referred to as lifestyle photo shoots. Even some services, such as the marketplace Lamoda, refer to lifestyle applications due to their focus on fashion. In this context, we will focus on lifestyle content.
Lifestyle and personal brand
A lifestyle blog is a platform where the author publishes content about their life, while a personal brand is an established public image of a person that evokes certain associations. A person can use lifestyle content to promote their personal brand by sharing their daily activities, family, and hobbies. Thus, lifestyle becomes a tool for achieving specific goals.
For example, Maxim Ilyakhov uses his Telegram channel to publish both expert materials on editing and marketing, as well as lifestyle content about parenting, thereby developing his personal brand.
Why is lifestyle important?
Lifestyle content serves several important functions, including:
- Increasing loyalty: When bloggers share their everyday lives, followers feel like they are becoming part of those moments.
- Enhancing engagement: Personal stories, especially those related to strong experiences, evoke an emotional response from the audience, leading to more reactions and comments.
- Building community: Lifestyle blogs often focus on a specific theme, which fosters the formation of a core of followers who actively interact with each other.
- Showcasing products: Lifestyle photo shoots demonstrate how a product can integrate into everyday life, making them more appealing to buyers.
- Attracting an audience: Lifestyle themes are excellent for attracting new readers, especially through SEO articles and videos on social media.
What does lifestyle consist of?
Lifestyle encompasses many spheres and topics, the most popular of which include:
- Travel
- Healthy living and fitness
- Food and cooking
- Fashion and style
- Urban or rural living
- Relationships and psychology
- Education and self-development
- Entertainment
- Hobbies
- Family, friends, and pets
One of the most well-known Russian lifestyle bloggers is Alina Akilova, who has 4 million followers. Her content focuses on themes of relationships, family, parties, and travel. A blog or media can be entirely dedicated to one of the mentioned themes, such as the magazine "PSJR" from Aviasales, which focuses on travel. However, different themes can alternate within one blog to create an emotional connection with readers.