Content
- Overview of Email Layout
- Creating Emails with a Builder
- Basic Layout Rules
- Testing Emails Before Sending
Overview of Email Layout
The layout of email messages is a key process aimed at creating effective and visually appealing emails for the target audience. The main task of this process is to ensure the messages are easy to view on various devices and in different email clients. Previously, this task required programming skills and knowledge of HTML. However, modern technologies have significantly simplified this task, and now even beginners can easily create beautiful emails using intuitive builders like Unisender.
Creating Emails with a Builder
Email builders allow users to quickly and easily assemble messages by simply dragging and dropping pre-made blocks into the desired position. This greatly simplifies the process and makes it accessible to people without technical knowledge. However, despite the ease of use, it is important to remember the various limitations that may arise when displaying emails in different email clients. An email that looks perfect in one browser may be displayed completely differently in Outlook or on mobile devices. Therefore, when laying out emails, special attention must be paid to compatibility and visual perception across different platforms.
Basic Layout Rules
To ensure your emails do not end up in spam and are positively perceived by subscribers, it is important to follow a few simple yet effective rules:
- Include elements of your company's branding, such as a logo and corporate colors. Limit yourself to 2-3 colors to avoid overwhelming information.
- Use standard system fonts, as they display correctly across all email clients.
- Limit the use of capital letters and exclamation marks, replacing them with other design elements such as buttons or images.
- Avoid overloading emails with heavy images – it is optimal to use pictures weighing up to 100-200 KB and GIFs up to 1 MB.
- Ensure the email remains understandable even if images do not load. Place important content in text format and add alt text to images.
- Do not send emails in image format, as spam filters often block such messages. Include text in at least one or two paragraphs.
- Avoid adding JavaScript, Flash animations, and shortened links, as they may increase the likelihood of the email being marked as spam.
- Do not attach large files to the email – it is better to upload them to a file-sharing service and attach the link instead.
Testing Emails Before Sending
Before sending a newsletter, be sure to test how your email displays in various email clients. Create accounts with several services, send a test message, and check it on different platforms. Remember that users can open emails both in web interfaces and in mobile apps. By taking the time to test, you reduce the risk of display issues and increase the likelihood of a successful mailing.
To learn more about the specifics and basic rules of HTML layout, we recommend reading our article "How to Layout an Email: A Beginner's Guide."