Contents
- What is a personal account?
- Why does a website need a client personal account?
- Why does a user need a personal account?
- Structure of a personal account
- How to create a personal account on a website?
- How to motivate a user to create a personal account?
What is a personal account?
A personal account is a personalized page on a website that can only be accessed by registered users. Login can be done from any device using a username and password. This could be an account on social networks, a profile on tax service websites, or platforms for public services like "Gosuslugi". For instance, the online store "Detskiy Mir" allows users to log into their personal account or create one via third-party services.
Personal accounts are standard for marketplaces and online services where users can securely make payments. They protect financial data, ensuring transaction reliability. Additionally, personal accounts are necessary for banks, educational platforms, and business services such as email marketing tools and website builders, allowing users to interact with these systems.
Why does a website need a client personal account?
A user's personal account on a website serves several key functions that are important for business. Firstly, it helps to better understand the client. Each personal account acts as a mini-database where services collect information about the user, such as email, phone number, first and last name. Users can also provide additional information, such as job title, region of residence, and interests. For example, Pinterest clarifies user interests to provide suitable content.
Secondly, a personal account fosters customer loyalty. Users receive personalized offers and discounts, can accumulate bonuses, and track their progress. Many services optimize the payment process, allowing users to link a bank card and make purchases with one click. For example, the marketplace Ozon allows users to save multiple cards for convenience in shopping. Thirdly, a personal account aids in building marketing. It enables the use of CRM systems and data analysis, setting reminders for products, and sending mass mailings based on user behavior.
Why does a user need a personal account?
A personal account is a tool that helps users achieve their goals related to business, planning, hobbies, or entertainment. Users can gather chatbots, set weekly goals, create visual content for social media, and edit videos. A well-organized personal account allows for efficient task solving and offers interesting content or products.
Moreover, in the personal account, users can manage their profile: change login and password, track balance and tariff, view order history, activate or cancel services, save favorite products, and monitor their projects. These functions are standard for most services and make the personal account a convenient and useful tool for users.
Structure of a personal account
The structure of a personal account depends on the functionality of the service. It is important that the interface is intuitive and that users can easily navigate between different sections. Typically, personal accounts can be divided into three main elements: a left menu, a top menu, and a working area. The left menu serves the primary navigation function, allowing users to see the available options of the service. The top menu is used for performing various operations within the selected section.
There are more complex structures, such as in banks or large online stores like Wildberries or Ozon. Here, the interface must be simple so that users can easily conduct transactions without the fear of making a mistake. When developing a personal account, companies often also implement the possibility of customizing the interface, allowing users to tailor it to their preferences.
How to create a personal account on a website?
Creating a personal account requires careful analysis of the needs and goals of the audience. It is important that each task is solved quickly and effectively and that the interface structure is convenient. Many content management systems (CMS), such as OpenCart, support the creation of personal accounts, although it is worth noting that some of them may be free and open-source, which increases the risk of user data leakage.
To ensure better integration between the website and the personal account, it is essential to choose a CMS that corresponds to the already existing system. For instance, using "Bitrix" for website development can simplify integration with 1C systems. Additionally, one might consider using website builders like Tilda or 1C-Umi, which allow for easy personal account configuration.
How to motivate a user to create a personal account?
There are several effective strategies that companies can use to encourage users to create a personal account. Firstly, simplify the registration process by adding the option to log in via social networks or a Google account. This makes the process quicker and more convenient.
Secondly, offer tangible benefits. Many services provide full functionality only after registration or offer special prices and discounts for registered users. For example, on the marketplace Wildberries, users can view products, but registration is required to place an order. Finally, for those who do not want to go through registration, it is beneficial to implement a "Buy in one click" option, allowing users to fill in only the necessary fields.
Thus, a well-designed personal account not only stores users' personal data but also helps them solve tasks, while businesses can enhance customer loyalty and increase their numbers.