Contents
- What is a logobook?
- When and why is a logobook needed?
- Structure of a logobook
- How to create a logobook?
What is a logobook?
A logobook is a key document that provides a detailed description of a company's logo, as well as instructions for its correct use. This document can be formatted as a separate file or included in a broader guideline or brand book. A guideline serves as a general manual for corporate style, while a brand book contains comprehensive information about the brand as a whole.
When and why is a logobook needed?
The presence of a logobook is essential for every company with a logo, especially if it plans to order promotional materials, souvenir products, open branches, or collaborate with official dealers. A logobook addresses several important tasks:
- Ensuring correct use of the logo. The logo is used by various specialists: designers, marketers, and partners. It must look consistent across all mediums, including packaging, websites, social media, and promotional materials. A logobook helps standardize requirements, minimizing the risk of distortions and deformations.
- Saving time. A clear guideline for logo use speeds up workflows and reduces the number of approvals, as all necessary requirements are already documented.
- Increasing brand recognition. Consistent use of the logo across all platforms improves the company's image and increases customer trust.
Structure of a logobook
A standard logobook may include the following sections:
Main symbol
This section presents the logo itself and its description. It can also include information about the meaning and symbolism behind the logo.
Additional versions
Various logo variations, including vertical and horizontal formats, as well as adaptations for different promotional materials.
Construction
Rules for constructing the logo: sizes, proportions, and placement of elements. If the logo is complex to reproduce, a modular grid may be used to simplify the task.
Clear space
The minimum space around the logo where no other objects should be placed. This helps the logo stand out and not blend into the background.
Color palette and fonts
Description of the color solutions and fonts used in the logo. Specifying codes for various systems (Pantone, CMYK, RGB, HEX) ensures accurate color reproduction across all mediums.
Placement on different backgrounds
Recommendations for placing the logo on various backgrounds to avoid distortions and loss of visibility.
Prohibited uses
Examples of incorrect use of the logo to avoid common mistakes.
Examples of use
A section with examples of logo placement on different platforms and mediums, including digital formats, which is particularly important in modern marketing.
How to create a logobook?
Creating a logobook is an important process that affects the reputation and recognition of the brand. There are two approaches to developing a logobook:
- On your own. The company can independently develop the document using the resources of its employees. It is important to carefully gather and structure information about the logo.
- With the help of contractors. Hiring freelancers or branding agencies that can help create a professionally designed logobook. When choosing a contractor, it is advisable to focus on those who have experience in creating corporate identity.
To achieve maximum effectiveness of the logobook, several recommendations should be followed:
- Simplify complex terms and provide information in an accessible format.
- Use visual examples and graphic instructions to facilitate understanding.
- Find a balance between acceptable and unacceptable use of the logo to leave room for creativity without violating the rules.