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Glossary – Longread

Longread

Nikiforov Alexander
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What is a longread?

A longread is a comprehensive and detailed article that immerses the reader in a chosen topic. Unlike short notes, longreads do not merely list facts — they offer a structured approach to presenting information. Typically, such materials include images and videos that complement the text and help better understand the issue or phenomenon being discussed.

The volume of longreads can vary from 6 to 20 thousand characters. However, it is not the length of the text, but the depth of the topic's coverage that is the main criterion for its quality.

The significance of longreads for business

Longreads can be beneficial for both companies and their clients. For businesses, they provide:

  • User attraction: Well-structured content often ranks highly in search engines, which contributes to increased traffic to the website.
  • Brand recognition: Quality materials are readily shared by users on social media, leading to an expanded audience.
  • Initial interaction with the audience: Longreads do not always have a commercial focus but can contain mentions of the company's products and services, creating the first touchpoint with potential clients.

    • Benefits of longreads for readers

    Readers also find longreads interesting and useful due to the following aspects:

    • Deep understanding of the topic: A structured presentation of information allows for a more detailed understanding of complex issues such as economics, culture, science, and politics.
    • Time-saving: Longreads often serve as a collection of opinions and data from various sources, allowing readers to obtain information without the need to study numerous separate materials.
    • Broadening horizons: Such articles can cover a variety of topics, contributing to the acquisition of new knowledge and improving overall education levels.

    Types of longreads

    There are several main types of longreads, each differing in topic, format, and style of presentation:

    • Report: Description of events with many details, expert comments, and visual content.
    • Reconstruction: An analytical article examining historical events and their consequences.
    • Portrait: Biography or life story of a particular individual, including details about their achievements and struggles.
    • Investigation: Revealing details of an event or issue based on the comparison of facts and expert opinions.
    • Analytics: In-depth study of a topic with numerous opinions and research findings.
    • Multimedia: Combination of various information formats: text, images, video, and graphics.
    • Commercial longread: An article aimed at promoting a product but containing useful information for the reader.

    How to create a quality longread

    To create a quality longread, it is important to answer several key questions:

    • Who is the target audience for your material?
    • What format of longread is best suited for covering the topic?
    • What sources will be used to support the material?
    • What types of content will be needed for a more complete coverage of the topic?

    It is also worth remembering that the longread should be valuable for the reader. It should not just be a long text; the goal is to make it self-sufficient and engaging, so readers are willing to spend time studying it.

    Once the main questions are answered, you can start writing the material. It is important to consider the structure, title, introduction, and call to action, so that the longread becomes an effective tool for both business and readers.