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Glossary – Marketing Assistant

Marketing Assistant

Nikiforov Alexander
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Contents

Introduction to the Marketing Assistant Profession

A marketing assistant is an important figure in the team, helping the marketer with routine tasks. This position is often a starting point for beginners who are just beginning their journey in the world of marketing and advertising. Typically, this role is filled by graduates of relevant educational institutions or young specialists without significant experience. Over time, with the accumulation of knowledge and skills, assistants can advance to the level of a full-fledged marketer.

Assistants generally work not only with one marketer but support the entire department, making their role more versatile. They do not have a clear list of responsibilities, and they are often assigned various tasks across several projects simultaneously. The work of an assistant can be reminiscent of the plot of the movie "The Devil Wears Prada," where the main character, with minimal experience, immerses herself in the world of glossy journalism, completing assignments and helping organize events, which ultimately leads her to professional success.

Main Responsibilities of a Marketing Assistant

The main responsibilities of a marketing assistant can include:

  • Performing routine tasks. Assistants help in gathering information, preparing reports, and performing simple tasks such as analyzing publications about competitors.
  • Assisting in large projects. Although assistants do not conduct major research independently, they can gather information for analyzing feedback and comments on social media.
  • Organizing events. An assistant may be responsible for finding venues, sending invitations, and overseeing organization on-site.
  • Preparing promotional materials. This includes creating business cards, brochures, press releases, and presentations.
  • Managing social media. Assistants often write and publish posts, as well as interact with followers.
  • Setting up advertising. An assistant may manage advertising campaigns, including setting up ads and collecting analytics.
  • Administrative tasks. Assistants keep track of documentation, prepare reports, and maintain client records in CRM systems.

Key Skills of a Marketing Assistant

A marketing assistant needs both professional and personal qualities:

Professional Skills (Hard Skills)

  • Understanding of the marketing field. Assistants should have basic knowledge of promotion principles, even without practical experience.
  • Working with advertising tools. Basic knowledge of advertising platforms and analytical services is important for successfully completing tasks.
  • Record-keeping in software. Proficiency in CRM systems and spreadsheet editors such as Excel is essential.
  • Content creation. Assistants often write social media posts, press releases, and advertising copy.
  • Creating presentations. Basic skills in MS Office and Canva are necessary for preparing visual materials.
  • Knowledge of graphic editors. Ability to work with programs like Adobe Photoshop and Figma can be beneficial.
  • Proficiency in Adobe. In some cases, creating photo and video content may be required.

Personal Qualities (Soft Skills)

  • Time management. Assistants should be able to plan their time effectively to complete tasks.
  • Creativity. The ability to find unconventional solutions makes an assistant a more valuable employee.
  • Teamwork. Interaction with colleagues requires openness and a willingness to cooperate.
  • Adaptability. The ability to quickly adapt to new conditions and tasks will be a significant advantage.

Demand for the Profession

The profession of marketing assistant is in high demand. According to the website hh.ru, there are over 1100 vacancies for this position in various cities in Russia. Most offers imply full-time office work; however, about one-third of vacancies offer remote formats, which is a significant advantage for many candidates. Assistants are in demand in marketing, advertising, and SMM agencies, as well as in large organizations with their own marketing departments.

Salary of a Marketing Assistant

According to the "GorodRabot.ru" service, the average salary of a marketing assistant in Russia is around 40,000 rubles. However, depending on the region and complexity of tasks, earnings can reach up to 42,400 rubles. In some cases, salary may depend on KPIs, especially if the assistant is responsible for launching and scaling advertising campaigns.

Where to Study to Become a Marketing Assistant

There is no specific education for marketing assistants in Russia. Typically, candidates study to become marketers and start their careers as assistants. Higher education can be obtained at various universities, such as HSE, MSU, and MGIMO. Online courses are also available, such as "From Zero to Junior Marketer" by Geekbrains, where one can acquire necessary skills in 12 months. For those who want to gain experience faster, there are programs for secondary vocational education in colleges and technical schools, as well as distance learning courses.