Content
- Who is a marketer?
- Main duties of a marketer
- Key skills of a marketer
- How to become a marketer?
- Salary and demand
Who is a marketer?
A marketer is a professional engaged in promoting goods and services in the market. Their primary task is to analyze the needs of the target audience, study the competitive environment, and develop strategies to increase brand awareness and sales volume. A specialist in this field must stay informed about current trends and changes in the market to adapt their actions according to changing conditions.
The work of a marketer includes a variety of tasks: from market analysis and demand assessment to creating advertising campaigns and promotions. They establish communication between the brand and customers, develop pricing policies, and form product assortments. One of the most famous marketers, Philip Kotler, is the author of over 80 books on classical marketing and is considered the founder of many modern concepts in this field.
Main duties of a marketer
The duties of a marketer can vary depending on the specifics of work in a company or advertising agency. If in an agency a specialist manages several clients simultaneously, in a company their tasks may be focused on a specific product or service.
Duties of a marketer in an agency
- Developing marketing strategies for various clients.
- Launching and controlling advertising campaigns.
- Specializing in specific promotion channels, such as email marketing or SEO.
Duties of a marketer in a company
- Preparing commercial proposals in collaboration with the sales department.
- Participating in organizing events such as conferences and exhibitions.
- Developing new products in collaboration with the brand manager.
- Promoting products on marketplaces.
Key skills of a marketer
For effective work, a marketer needs to possess both personal and professional skills. Personal qualities such as communication skills, analytical mindset, creativity, and adaptability play an important role in the successful activity of the specialist. Additionally, the ability to work in a multitasking mode allows marketers to handle various projects simultaneously.
Professional skills
- Knowledge of the fundamentals of classical and internet marketing.
- Basic knowledge of analytics, including working with Google Analytics and Yandex Metrica.
- Copywriting skills for creating sales texts.
- Knowledge of advertising principles and working with advertising platforms.
- Ability to work with programs for creating visual content.
How to become a marketer?
To become a marketer, one needs to obtain the appropriate education and experience. Many Russian universities offer programs in marketing, with a minimum study period of 4 years. Students can also continue their studies in graduate programs.
It is important not only to master the theoretical part but also to gain practical experience by doing internships or entry-level positions in marketing departments. Taking specialized courses can also help in acquiring the necessary knowledge and skills. It is essential to remember that the world of marketing is dynamic, and continuous learning is an integral part of the profession.
Salary and demand
According to data, the average salary of a marketer in Russia as of September 2023 is around 94,000 rubles per month, although it can vary depending on the level of competencies and work experience. Entry-level specialists can expect a salary in the range of 30,000 to 50,000 rubles, while experienced professionals can earn 90,000 to 120,000 rubles and above.
The demand for the profession of marketer remains high, and specialists are needed both in large corporations and in small businesses. As of September 2023, there are over 11,000 vacancies for marketers on the hh.ru website, indicating a stable demand for this profession.