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Mass following

Nikiforov Alexander
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What is mass following?

Mass following, which translates from English as "following the crowd," is a strategy of mass subscribing to user profiles on social media that match the criteria of the target audience of the promoted account. This method is actively used to increase the number of subscribers and improve the visibility of the page.

Why is mass following needed?

Mass following is particularly in demand for pages that aim to quickly expand their audience. By following other users, the account owner demonstrates interest in their content while simultaneously attracting attention to their own profile.

There is a high probability that a new subscriber will open the account and familiarize themselves with its content. If the content proves interesting to them, they may subscribe in return. The main goal of mass following is to attract newly minted subscribers.

Using mass following allows for:

  • Increased account recognition. Even if a user does not subscribe in return, they may notice the page, like it, or leave a comment.
  • Attracting a target audience. By following users with the necessary characteristics, it is possible to interest people who may potentially be interested in the content or services of the company.

Types of mass following

Mass following can be divided into two main types: manual and automatic.

Manual mass following

In manual mass following, the account owner subscribes to suitable profiles on their own. This process is similar to regular subscribing but is done on a larger scale.

Advantages:

  • Targeted selection: Ability to follow only those users who closely match the target audience.
  • More trust: The account owner can interact with users by liking and commenting on their posts, creating an impression of live communication.

Disadvantages:

  • Time-consuming: The process requires significant time and physical resources to find suitable accounts.
  • Need for self-control: It is important to monitor the number of subscriptions to avoid exceeding established limits.

Automatic mass following

Automatic mass following is carried out using specialized services and programs. The user needs to specify search parameters and set up the subscription, for example, by targeting engaged users.

Advantages:

  • Targeting: Parameters can be set for finding users, such as selecting followers of competitors.
  • Ease of launch: Setting up automatic mass following does not require special knowledge, making it accessible for beginners.
  • Time-saving: Once the program is launched, the user can focus on other tasks.

Disadvantages:

  • Targeting limitations: Services often use general audience characteristics, which can limit the accuracy of the search.
  • Risk of blocking: Social networks may block an account for using automated software.
  • Access requirement: To operate the services, access to the account is required, which may be unsafe.

How to prepare for mass following

Before starting mass following, it is important to prepare the account so that it makes a positive impression on new subscribers. Pay attention to the following aspects:

  • Profile design: Ensure that your avatar and description clearly reflect the essence of the account.
  • Defining the target audience: Create a portrait of the ideal subscriber to clearly understand whom to target.
  • Content: Fill the page with interesting and useful posts to engage visitors.

How to safely apply mass following

Remember that many social networks prohibit automated actions, which can lead to account blocking. Consider the following recommendations for safe mass following:

  • Use only one service for mass following to avoid suspicious activity.
  • Adhere to the subscription limits established by each social network.
  • Do not inflate followers for new accounts to avoid raising suspicion with algorithms.

It is important to regularly analyze the quality of the attracted audience and interact with new subscribers to increase engagement.