Contents
- What is a Memologist?
- Main Responsibilities of a Memologist
- Key Skills of a Memologist
- Demand for the Profession
- How Much Does a Memologist Earn?
- Where to Study to Become a Memologist
What is a Memologist?
A Memologist is a modern specialist whose main activity involves researching, collecting, and adapting memes for various media and social networks of companies. The primary task of a Memologist is to convey information about the brand to its audience using current internet trends that can quickly go viral and attract users' attention. Memologists develop original meme formats and publish them on social media, allowing companies to stay relevant.
Previously, memes were often created exclusively in image format, which is why Memologists were sometimes referred to as "pictures," related to the English word "picture." However, with the development of technology and trends in social media, modern Memologists create not only static images but also short videos, GIFs, and photo projects. In some cases, they are also called creators. An example of this approach is Artem Kolpakov from the "Picture" agency, who shares his creative work in the field of memes.
Main Responsibilities of a Memologist
The main responsibilities of a Memologist cover several key aspects that help them effectively perform their functions:
- Analyzing Audience Interests: Before creating memes, a Memologist must study current trends and jokes that interest their target audience. This is an important step to ensure that memes are not only funny but also align with the values and interests of clients.
- Creating an Information Calendar: A Memologist structures important company events, which simplifies the process of adapting memes to current topics and events.
- Creating Memes: After creating the calendar, a Memologist begins to develop memes, including text, images, and videos. Sometimes they may work in a team with other specialists, such as graphic designers.
Key Skills of a Memologist
For a Memologist to work successfully, certain professional and personal skills are necessary:
Professional Skills (Hard Skills)
- Basic Knowledge of Analytics and Marketing: This knowledge helps a Memologist assess the interests of their audience and create engaging content.
- Ability to Work with Graphic Editors: If required to create memes independently, a memologist must be familiar with tools such as Figma and Photoshop.
- Understanding Social Media Algorithms: A Memologist must know how their work affects various social platforms.
Personal Qualities (Soft Skills)
- Creativity: The ability to generate new ideas and find original approaches to content creation.
- Sense of Humor: It is important to be able to select relevant and funny trends, which can be assessed during the interview process.
- Emotional Intelligence: The ability to sense the mood of the audience and choose jokes that will not provoke negative emotions.
Demand for the Profession
Despite the growing significance of Memology, job vacancies for Memologists appear rather rarely. Currently, only a few offers for such specialists can be found on specialized websites. At the same time, many companies have already realized the importance of a Memologist as part of their team. For example, last year the mobile operator "MTS" opened a vacancy for a Memologist, which indicates the growing interest in this profession.
How Much Does a Memologist Earn?
Unfortunately, there is no single study that evaluates the average salary of a Memologist. Typically, companies determine the salary level based on the volume and complexity of the tasks performed. On average, a Memologist's salary can vary from 40,000 rubles and above, depending on experience and qualifications.
Where to Study to Become a Memologist
There are several ways to become a Memologist. One of them is self-study through relevant materials on social networks and specialized platforms. There are also courses offering training in Memology, such as "Start in Memology" and "Advanced Memologist" from "Netology." These courses will help develop the necessary skills and acquire knowledge that will make you a competitive specialist in the job market.
If you want to become a Memologist, it is also important to practice regularly. Analyze successful memes, create your own, and do not be afraid to experiment. Ultimately, Memology is not only a job but also an art that requires talent and creativity.