Top.Mail.Ru
Cover in social media — Postmypost
Log in
Sign up
RU EN
Log in Sign up
Glossary – Cover in social media

Cover in social media

Nikiforov Alexander
Friend of clients
Back

Content

What is a cover in social media?

A cover in social media is an image placed at the top of a community page. It serves as an important visual element that helps to distinguish the community from others, attracting users' attention and showcasing key information about the page. For example, the company Unisender uses its "VKontakte" cover to promote its humorous marketing show called "ProDidzhi."

Types and formats of covers

Covers are available in many popular social networks, such as Facebook*, "VKontakte," and "Odnoklassniki." The basic principles of their design are similar, although technical requirements may vary. In particular, the "Piatyroka" community on "Odnoklassniki" demonstrates a bright cover that aligns with the company's branding and theme.

The situation with Facebook* in Russia changed in March 2022, when this platform was recognized as an extremist organization, limiting companies' ability to launch paid advertising. In light of this, let’s consider the features of covers on "VKontakte," which remains popular among Russian entrepreneurs.

On "VKontakte," there are two types of covers: static and dynamic. Each of these formats has its own requirements.

Static cover

A static cover is a still image that displays the same on all devices. The main technical specifications for a static cover are:

  • Format: PNG, JPG, GIF
  • Aspect ratio: 3:1
  • Resolution: 1590×530

When uploading a larger image, the system automatically selects the appropriate area for display.

Dynamic cover

A dynamic cover is a gallery made up of several photos and/or videos that moves, thus it is called "live." It is displayed only on mobile devices and can include up to five images or videos. The main technical requirements for a dynamic cover are:

  • Format: PNG, JPG, GIF, MP4
  • Aspect ratio: 9:16
  • Resolution: 1080×1920
  • Size: up to 20 MB
  • Video duration: no more than 30 seconds
  • Frame rate: 15-60 frames per second
  • Video codec: H.264
  • Audio codec: AAC

Live covers can be fully expanded only by clicking; initially, users see only part of the image—a preview. It is also important to consider interface elements on the mobile device screen, such as time, app icons, and battery level. Key information should be placed in the area visible above the avatar and buttons.

How to design a community cover

There are no standard requirements for designing covers, as it depends on the page's theme and the creativity of SMM specialists. Before starting to create a cover for a "VKontakte" community, it is necessary to define the target audience and the main goals of the page.

Covers often include the following elements:

  • Title: the name of the company or group. If it is already stated in the page title, duplication is unnecessary.
  • Subtitle: additional information that clarifies the title, such as who the community is meant for.
  • Slogan: a brief phrase that reflects the mission or main message of the group.
  • Logo: to enhance recognition and simplify the identification of the community.
  • Photos: images of the product or target audience that correspond to the theme and interests of users.
  • Contact information: address, phone number, email, and hours of operation.

When creating a cover, it is important that users can immediately understand the theme of the community. Avoid using inappropriate images, even if they look attractive. The design should comply with the brand book and include elements of the corporate identity, such as fonts and color combinations.

Useful tips for creating a cover

One tip for creating a cover is to create closed test groups in various social networks to check how the cover looks before publication. This will help avoid stress and mistakes when quick changes are necessary.

Additionally, it is recommended to regularly change the cover based on current tasks and promotions. This not only diversifies the page's content but also attracts attention to current offers and novelties. For example, the "DoDo" chain can use its cover to invite people to try a new pizza, which looks appetizing and attractive to users.