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Glossary – Pattern

Pattern

Nikiforov Alexander
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What is a pattern?

A pattern (from English: pattern) is a sequence of repeating elements that form a coherent design with invisible boundaries. All components of the pattern are crafted in a unified style, allowing for a harmonious composition. Patterns are widely used in web and graphic design: they are utilized for decorating websites, mobile applications, advertising banners, and social media posts. In the offline environment, such designs are often found in the design of furniture, interiors, clothing, accessories, packaging, and stationery.

Pattern in different fields

The word "pattern" has many meanings depending on the area of application. Here are some of them:

  • In art: Patterns can be presented as images where the boundaries between repeating elements are blurred, for example, patterns on wallpapers.
  • In psychology: Patterns describe habitual actions and reactions, such as the morning ritual of brushing teeth.
  • In music and poetry: Patterns can manifest in repeating melodies or lines.
  • In design: They are algorithms for solving problems, following established templates.
  • In medicine: Patterns can describe biological fluctuations, such as heart rhythms.
  • In nature: Repeating elements, such as patterns on animal skins or spirals of shells.

The significance of patterns for business

Patterns play an important role in business, making visual concepts more appealing and memorable. They help highlight the brand's individuality, increase its recognition, and allow the company to stand out among competitors. Patterns become part of the corporate style and visual identity, making them an important tool in marketing.

Patterns can be used in various aspects of business, including:

  • Product packaging: Designs on packages help identify the brand.
  • Online platforms: Patterns are used for designing websites and applications.
  • Advertising: They can complement advertising materials and visual elements.
  • Uniforms and merchandise: Patterns are applied in the design of uniforms and branded products.

Types of patterns

There are many types of patterns, each with its own characteristics:

  • Geometric: Include lines and simple shapes.
  • Abstract: Represent objects in unconventional forms.
  • Minimalistic: Contain a limited number of elements and a lot of empty space.
  • Typographic: Based on the repetition of letters and words.
  • Organic: Related to natural motifs.
  • Thematic: Reflect specific themes or events.

How to create a pattern

Creating patterns can be done using various graphic editors such as Photoshop or Illustrator, as well as specialized online services. When developing patterns, it is important to consider:

  • Brand identity: The concept of the pattern should align with the company's values.
  • Harmony of elements: All fragments should blend in style and color.
  • Image quality: High-quality source materials should be used to create the pattern.