Contents
- What is paid content?
- Advantages of paid content
- Types of paid content
- Methods of organizing payment for content
- Disadvantages of paid content
What is paid content?
Paid content is information that is accessible to users only after payment is made. Classic examples of paid content include licensed books and movies. However, this term is most often used to refer to exclusive materials that authors publish in addition to free content, for example, on social media. To access such materials, users typically need to subscribe, although there are also options for one-time payments.
This monetization model is known as a "paywall," which implies that the content is hidden behind a wall accessible only to those who are willing to pay. On social media platforms like VKontakte, authors can use the VK Donut feature, which allows them to receive regular donations from subscribers in exchange for exclusive posts and materials.
Advantages of paid content
The primary reason authors offer paid content is the potential for increased income. Paid subscriptions allow authors to effectively monetize their materials. For example, the VK Donut service helped authors earn over 112 million rubles during 2020-2021, confirming the success of this model.
Furthermore, paid content provides authors with an additional channel for monetization. Given the changing algorithms of social platforms, authors may become dependent on rules and conditions that can negatively affect the reach of their content. Paid content primarily focuses on the quality of materials and relationships with subscribers, which helps reduce risks associated with working on third-party platforms.
Paid content also helps strengthen the core audience. The most active subscribers, who regularly engage with the content, create what is known as a "core" community. These subscribers not only willingly support the authors but also trust them more, opening up opportunities for additional sales, such as courses or other products.
Types of paid content
There are many formats of paid content that can be offered to subscribers:
- Exclusive posts: Some materials are available only to paid subscribers, while others may be published later or in a shortened form.
- Commentary on current events: Paid subscribers can receive analytical commentary on relevant topics from experts.
- Additional materials: Templates, checklists, and courses can be offered as bonuses for subscribers.
- Extended versions of content: These may be unedited texts or behind-the-scenes content that interests dedicated fans.
- Early access content: Subscribers receive new content before it becomes available to the wider audience.
- Answers to questions: Paid subscribers can ask questions that the author answers in a personal format.
- Personal communication: Live streams and chats with the author create a unique opportunity for interaction.
Methods of organizing payment for content
Authors can use various platforms to organize paid content and collect payments:
- Platforms for supporting authors: Services such as Boosty and Patreon allow authors to easily collect payments for content and manage subscribers.
- Paid channel on Telegram: Creating a closed channel with automatic payments allows subscribers to receive content in a familiar format.
- VK Donut: This service within VKontakte allows authors to monetize content without needing to leave the platform.
- Paid email newsletter: Setting up a newsletter through special services can be a convenient way to deliver paid content.
- Closed section on a website: Authors can create exclusive content accessible only after payment through the website.
Disadvantages of paid content
Despite the advantages, paid content also has its drawbacks:
- Negative feedback from subscribers: If an author previously published all content for free, the transition to paid content may cause dissatisfaction.
- Non-indexability: Paid content does not appear in search engines, which reduces its visibility and traffic.
- Difficulties with setting up a paywall: Technical issues may arise during the subscription process and access to content.