Contents
- What is a collection?
- Selection criteria
- The significance of collections in content marketing
- A historical fact about collections
What is a collection?
A collection is a unique format of informational material where the author organizes and systematizes various elements, such as products, links, news from a specific niche, or blogs, based on set criteria. This format can range from a brief introduction to a simple list of links, but the main focus is on the criteria used for selection. These can include parameters such as price, ratings, survey results from users, as well as personal recommendations or experiences of others.
Selection criteria
An important aspect of a successful collection is the use of clear and relevant criteria. Let's take a closer look at which elements should be considered:
- Relevant content: It is important that the materials are fresh and interesting. For example, instead of focusing on short-term trends, it is better to highlight stylish directions while periodically updating links to current products.
- Logical sorting: When there are products in the collection, it is convenient to arrange them in ascending or descending order of price. Events can be sorted by format, and books by genres, which simplifies the search and selection for the user.
- Convenient links: A simple list of links can overwhelm the reader. It is better to provide each item with a hyperlink along with a brief description (1–2 sentences), which will help the user quickly understand whether to follow the link and save their time.
The significance of collections in content marketing
Collections are one of the most popular formats in content marketing, as they are easily saved by readers. Users can bookmark such articles to return to them later, whether for purchasing products, watching movies, or reading books. Furthermore, collections are often used in email marketing to enhance the value of newsletters, as well as in posts on social platforms like Telegram, to increase engagement and the number of shares.
A historical fact about collections
An interesting fact: the first prototypes of collections began to form in Russia around the 15th century. At that time, wandering merchants known as ofeni compiled lists of goods for each province, providing peasants access to books and illustrations. These early collections laid the foundation for the modern format that we know today.