Contents
- The Useful Action of Text
- Main Types of Useful Action
- Interesting Fact About Useful Action
- The Importance of Useful Action in Marketing
The Useful Action of Text
The useful action of text represents the answer to the question of what benefit the reader can gain from an article, post, news piece, or other commercial material. Unlike literary works intended for emotional enjoyment, any commercial text must be focused on specific benefits. Otherwise, readers will simply ignore it.
The level of useful action is primarily determined by the title and structure of the material, which is important for attracting an audience and retaining their attention.
Main Types of Useful Action
Pragmatic Useful Action
This type of useful action is aimed at solving the current problems of the reader. This category includes various instructions, guides, and collections that help acquire new skills, save time, or increase efficiency. For example, an article titled “How to Record Circles in Telegram” will attract the attention of those who want to create a video message in the messenger but do not know how to do it.
Social Useful Action
Texts with social useful action help readers feel pride or gain recognition in society. For instance, news that "Russian schoolchildren won 5 gold medals at the international physics olympiad" will allow readers to feel proud of their country and create a sense of community with the winners.
Emotional Useful Action
Emotional useful action is related to the fact that the title of the article evokes strong feelings, such as fear, interest, joy, or surprise. An article with the title “5 Unobvious Ways to Use Old Pantyhose” sparks curiosity and the desire to learn more.
Interesting Fact About Useful Action
Maxim Ilyakhov, the author of the book "Write. Shorten," and the creator of the service "Glavred," often emphasizes the importance of useful action in his materials. He even developed a special prism of useful action that helps determine which specific types of useful action are contained in the title of an article. Ideally, the text encompasses all three types of useful action simultaneously.
The Importance of Useful Action in Marketing
In the world of marketing, useful action is an integral part of any content produced by a company. This applies to both blog articles and social media posts, newsletters, or PR materials. For example, the useful action of a "Marketer's Dictionary" is to help readers understand marketing terms and metrics. Thus, creating content with clear useful action is a key aspect of successful marketing.