Content
- What are popups?
- Why are popups needed?
- Pros and cons of popups
- Types of popups
- Conditions for displaying popups
- Elements of a popup
- How to properly design a popup
- How to create a popup
What are popups?
A popup, often referred to as a pop-up window, is a user interface element that appears on a web page in a browser. This element can unexpectedly "pop up" without a prior request from the user or open upon clicking. Popups can come in various formats and are intended to perform specific tasks, such as grabbing attention or collecting information from the user.
Why are popups needed?
Popups are used to achieve several goals:
- Attracting subscribers: Companies use them to encourage users to sign up for email newsletters.
- Communicating news: For example, informing about new service updates or changes in pricing.
- Advertising: Displaying promotions, discounts, and new products or services.
- Collecting applications: Companies offer to collect contact information for feedback and consultations.
In most cases, popups serve to prompt users to take targeted actions, such as subscribing to a newsletter or requesting a consultation. They are easy to configure to control the conditions of display, timing, and duration of visibility.
Pros and cons of popups
Attitudes towards popups are far from unanimous. Many users dislike popups and use ad blockers, resulting in nearly 25% of such windows not reaching their audience. Previously, popups were used too aggressively, causing negative reactions from users. However, statistics show that the conversion rate of popups can reach 42%, making them an effective marketing tool.
Types of popups
There are two main types of popups:
- Hello-board: Overlaps part of the screen and often appears as a narrow strip at the top or bottom of the page. It does not block the site's functionality and can be easily closed.
- Page-stop: Pops up in the center of the screen and covers a large part of the page, requiring the user to complete a targeted action before closing.
While hello-boards are less intrusive, page-stops may be more effective in drawing attention to important information.
Conditions for displaying popups
Popups can vary in type depending on the conditions of their appearance. The main types include:
- Welcome window: Appears immediately after the page loads, blocking content.
- Delayed window: Pops up after a certain time following the page load.
- Scroll window: Appears when the user scrolls the page by a certain percentage.
- Exit window: Displays when the user is about to leave the site.
- Click-triggered window: Pops up in response to a specific user action.
Elements of a popup
An effective popup consists of three key elements:
- Header: Should be clear and concise, immediately explaining the content of the popup.
- Main content: Can include text or a form to collect information from the user.
- Call to action: An effective button or link that encourages the user to take action.
How to properly design a popup
When creating popups, it is important to consider several key rules:
- Clear interface: Should be intuitive and simple.
- Responsiveness: Popups should display correctly on mobile devices.
- Relevance: Only show windows that correspond to the user's current actions.
- Non-intrusiveness: If a user closes the window, it should not reopen unnecessarily.
- Clear call to action: The user should understand what action is expected of them.
How to create a popup
To create popups, you can use the following methods:
- Special services, such as Hellobar, GetSiteControl, and others.
- Mailing services with built-in editors.
- Outsourcing: hiring a specialist to manually create a popup.
You can also use various plugins for the WordPress platform, such as ConvertPlug and Ninja Popups.