Top.Mail.Ru
Price list — Postmypost
Log in
Sign up
RU EN
Log in Sign up
Glossary – Price list

Price list

Nikiforov Alexander
Friend of clients
Back

Contents

What is a price list?

A price list is a document that contains a list of available goods or services, along with their prices and a brief description. Most often, this document is formatted as a table and can exist in both electronic and paper formats. The price list serves as an important tool for businesses, allowing customers to quickly find the necessary information about the prices and characteristics of the offered goods or services.

Why is a price list needed?

Price lists play a key role in business operations. The main functions of a price list include:

  • Demonstrating transparency: A price list confirms the existence of a clear pricing policy by the company, which creates trust among customers.
  • Informing the audience: It allows customers to familiarize themselves with the assortment, prices, and characteristics of goods or services, significantly speeding up the decision-making process.
  • Simplifying choice: Customers can use the price list for budgeting and comparing offers from different companies.
  • Facilitating internal operations: Having different versions of price lists for various customer categories simplifies the work of the sales department.

However, it should be noted that in some areas, such as content agency services, price lists may be less strict. For example, the cost of a service may vary depending on numerous factors, such as the volume of work and specific customer requirements.

Structure of a price list

The structure of a price list may vary depending on the specifics of the business. However, the main elements typically include:

  • Header of the document:
    • Document title
    • Organization name
    • Address and contact information
  • Main part:
    • List of goods or services
    • Units of measurement
    • Price of each item
    • Article number and special offers
  • Closing part:
    • Validity period of the price list
    • Signatures of authorized persons and the organization's seal
    • Information about the contract (if applicable)

It is also important to state that prices are not a public offer to avoid misunderstandings during price fluctuations.

Types of price lists

Price lists are classified according to various criteria, depending on their purpose:

  • Informational: Designed to familiarize customers with the assortment and prices, often used by supermarkets and large stores.
  • Presentation: Focused on presenting a specific group of goods or services, with more detailed characteristics and images.
  • Promotional: Used for promotions and special offers, highlighting discounts and special conditions.
  • Mixed: Combines elements of all previous types, allowing for the highlighting of new arrivals and bestsellers.
  • Internal: Intended for company employees with additional information about costs and working conditions.

Recommendations for developing a price list

To make a price list an effective sales tool, it is important to format it correctly. Here are some recommendations:

  • Readability: Use simple fonts and moderate sizes, avoiding bright colors and excessive visual effects.
  • Adding images: Product photos can attract attention and make the document more interesting.
  • Focus on important information: Include only key data to avoid overwhelming the document.
  • Structured layout: Divide goods into categories to facilitate the search for necessary information.
  • Regular updates: Regularly update the price list and indicate the date of changes so customers are aware of current prices.

Using graphic services can significantly simplify the process of creating a price list, offering ready-made templates and tools for quick development.