Contents
- What is editing policy
- Why is editing policy needed
- Who needs editing policy
- What does editing policy contain
- How to write editing policy
What is editing policy
Editorial policy, or editing policy, is a document that defines the rules for writing and formatting texts within a company. This document covers a wide range of issues: from the overall philosophy and goals of the brand to detailed regulations on punctuation. Typically, the editing policy is compiled in convenient formats, such as Google Docs, presentations, or on the company's website, to ensure easy access for all employees. It is important that the document can be easily edited to avoid the need for resending updated versions.
In Russia, many companies rely on the structure of the editing policy proposed by Maxim Ilyakhov in "Tinkoff Journal." While it is convenient, it should be remembered that each company is unique and has its characteristics, so it is not always appropriate to completely copy other people's solutions. Moreover, some companies supplement the editing policy with rules for employees who work with clients, to ensure a consistent tone of communication and maintain the brand's reputation.
Why is editing policy needed
The editing policy serves several key functions, including:
- Building the company's reputation: Texts written in accordance with the editing policy will help create a clear image of the brand for clients — whether it is caring, professional, or, conversely, aggressive.
- Resolving controversial issues: Having clear rules allows for arguments as to why one topic is suitable for an article while another is not. This is particularly relevant when authors propose unsuitable ideas.
- Optimizing work: General rules help avoid misunderstandings between employees and speed up the editing process of materials.
The primary task of the editing policy is to ensure uniformity in all brand communications. If multiple authors are involved in content creation, the editing policy serves as a guide that helps maintain consistency in style and tone.
Who needs editing policy
The editing policy is useful for various specialists, including:
- Authors: Helps them quickly find answers to questions without turning to the editor, and understand what is required from the text.
- Editors: Simplifies the editing process, as they can refer to specific points in the editing policy instead of writing lengthy comments.
- Support specialists: Explains how to communicate properly with clients and offers templates for typical requests.
- Marketers: Helps follow the overall communication strategy and shape a unified image of the company.
- Owners and clients: Conveys the brand's philosophy and values that should be reflected in communications.
What does editing policy contain
The structure of the editing policy may vary depending on the specifics of the company, but it usually includes the following sections:
- Philosophy: The core ideas and goals that should be reflected in the texts.
- Topics: The range of issues suitable for discussion, as well as prohibited topics.
- Formats: Description of the types of content that can be created.
- Styling: Recommendations for using specific words and expressions to create a unified style.
- Spelling: Rules for writing key terms and punctuation.
It is important not only to outline the rules but also to provide examples of correct and incorrect usage to facilitate understanding for authors and avoid repeated mistakes.
How to write editing policy
Creating an editing policy begins with what you already know. If you have an understanding of the values and goals, write them down. Do not create rules for the sake of having rules; focus on what is truly important for your company. Start with the basic principles and add details as needed, based on real issues faced by authors.
The editing policy should be user-friendly and informative. Remember to illustrate the rules with examples to make them more accessible. This approach will help authors better absorb the information and apply it in practice. For instance, if you want authors to use a specific style, provide several examples of how it should look.