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Glossary – Repost

Repost

Nikiforov Alexander
Friend of clients
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What is a repost?

A repost is an action that allows a social media user to share someone else's content with their followers. This can happen via direct messages, on their profile wall, or in stories. Most often, the repost process can be done with just one click thanks to a special button, making it simple and accessible for everyone. For example, a post from the company Unisender gathered 43 reposts in the "VKontakte" group, clearly demonstrating how quickly and effectively interesting content can be shared.

Types of reposts

There are several ways to repost content:

  • In direct messages: The post will only be visible to the user you sent it to.
  • On your page: The post will be available to all your followers.
  • In a community: Content will be seen by the community's subscribers, in which you are an administrator.
  • In a story: The story will be available to followers for 24 hours.

However, it is worth considering that some types of reposts may be unavailable depending on the type of content and the social network itself. For example, Instagram does not support communities and walls, so the main tool for reposts here is stories. Moreover, in the case of stories, there are certain restrictions: you can share someone else's story only in direct messages, and you can publish it in your stories only if your account was mentioned in the original post.

How reposts help businesses

Reposts play an important role in promoting content. They allow users to easily and quickly send information to friends or showcase it to their followers. Businesses actively use this feature to achieve various goals.

  • Increase reach: Social media algorithms link the number of reposts to the reach of content. The more people interact with your material, the more likely it is that new users will see it. For example, if you published a post about "5 services for copywriters," and it gathered many likes and reposts, algorithms will start showing it to a wider audience.
  • Expert content: Companies creating useful content that people want to repost enhance their chances of successful promotion. For instance, Tinkoff Bank actively shares tips on using their products, increasing interest in their services.
  • Content effectiveness: Reposts serve as a primary indicator of how useful and interesting the content is. If the material is truly valuable, users will want to save it, even if they do not plan to return to it in the future.

Increasing recognition and attracting subscribers

The more often your content is reposted, the more users see it. This creates opportunities for new subscribers who naturally become familiar with your brand and may become interested in it. For example, a helpful article from the agency "Sdelayem" was reposted 67 times, meaning at least 67 new users learned about the company and saw their content.

Budget savings

Reposts are a free tool for promotion. By using them, companies can significantly increase their reach and attract subscribers without spending on advertising. For instance, "Dodo Pizza" actively uses TikTok not only to promote their products but also to find employees. An appetizing review of a corporate lunch can spark interest in a friend who is looking for a job and loves pizza, which also contributes to increasing reach.