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Glossary – Rewriting

Rewriting

Nikiforov Alexander
Friend of clients
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What is rewriting?

Rewriting is the process of creating new text with a high level of uniqueness, based on one or several source materials. During rewriting, the author retells the information, preserving its original meaning but using different words and expressions. Specialists engaged in this activity are called rewriters, and the resulting text is referred to as a rewrite.

How rewriting differs from copywriting

The main difference between rewriting and copywriting lies in the lack of novelty in content. While copywriters create text from scratch based on their own knowledge and opinions, rewriters process already existing materials. Copywriters use information from various sources to form qualitatively new content. A rewriter, however, only changes the form of the text, replacing words and phrases with synonyms and reorganizing the structure without adding new meaning. This makes rewriting a less labor-intensive and less well-paid activity compared to copywriting.

Who needs rewriting and why

Rewriting is in demand among various categories of clients, including:

  • Information websites and news agencies that seek to avoid plagiarism while providing current events in a modified form.
  • Entrepreneurs and digital companies that need to optimize content for SEO to improve visibility in search engines.
  • Large online stores that may have a vast number of product items and require unique descriptions.
  • Partners who need to adapt information from the main site for other platforms while preserving the essence but changing the wording.

Types of rewriting

Rewriting can be classified by the degree of processing of the source material:

  • Superficial (primitive): The rewriter simply replaces words with synonyms without changing the structure of the text, which may deteriorate readability.
  • Simplified: A deeper processing where entire sentences are reworked.
  • Original: Quality reprocessing using subheadings and additional sources, creating an easy-to-read text.
  • Super deep: Complete immersion in the topic with the creation of unique text that retains the original meaning.
  • SEO rewriting: Includes keywords and phrases, helping to improve rankings in search engines.

Main techniques of rewriting

To successfully rewrite, various methods can be employed:

  • Use synonyms to replace words.
  • Work with verbs, simplifying constructions.
  • Replace direct speech with indirect to enhance uniqueness.
  • Rework sentences to improve readability.
  • Change the word order to shift accents.
  • Supplement the text with new facts and details.
  • Change the structure, improving subheadings and paragraphs.
  • Simplify the presentation to make the text more accessible.

How to perform a rewrite

To create a quality rewrite, follow these steps:

  1. Study the technical assignment from the client, paying attention to the requirements.
  2. Dive into the topic by reviewing the provided materials or finding additional sources.
  3. Draft an article outline based on the requirements and researched information.
  4. Write the text, adhering to simplicity of presentation and accuracy.
  5. Check the material for uniqueness and compliance with technical parameters.
  6. After final review, send the text to the client.

How much rewriting costs and where to find job vacancies

The cost of rewriting varies depending on the level of experience of the rewriter. Beginners can earn from 5 to 50 rubles per 1000 characters, while professionals can earn from 100 to 150 rubles for the same unit of text. Rewriting orders can be found on freelance exchanges such as Text.ru, eTXT, and other platforms, as well as on social networks and specialized Telegram channels.

The advantages of working as a rewriter include the possibility of remote work and a flexible schedule, while the drawbacks include low rates, instability of orders, and high competition in the market.