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Returned letter

Nikiforov Alexander
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Contents

Introduction to Bounce Emails

A bounce email, also known as a Non-Delivery Report (NDR), is a special electronic message sent back to the sender's address by the mail server when it is unable to deliver a message to a specific recipient. This is an important mechanism that helps senders understand that their message did not reach the intended recipient.

The content of a bounce email typically includes text describing the error, the email address to which the message could not be delivered, and the reason for the delivery failure. These elements make the NDR a useful tool for diagnosing and resolving mailing issues.

Types of Bounces

Bounces are divided into two main types: soft and hard.

Soft Bounces

Soft bounces indicate that the email can be delivered once the reason for the non-delivery is resolved. Such reasons include:

  • Temporary issues on the recipient's server
  • Overfilled mailbox

Hard Bounces

Hard bounces indicate that delivery of the email is impossible for a certain reason. Examples of hard bounces include:

  • Email address does not exist
  • Errors in the address spelling

Understanding the difference between soft and hard bounces helps senders better manage delivery issues.

Impact on Mass Mailings

The number of bounce emails is significant in the context of mass mailings. The more bounces there are, the higher the bounce rate, which can lead to your mailings being blocked. This can negatively impact your domain's reputation and reduce the effectiveness of marketing campaigns.

Tracking and reducing the number of bounces should be a priority for every email marketer. This will not only help improve message deliverability but also enhance the overall effectiveness of communications with clients.

Conclusion

Bounce emails play a key role in understanding message delivery issues. Knowing the differences between soft and hard bounces, as well as their impact on mass mailings, will help you develop strategies to reduce these metrics and improve the effectiveness of your communications. For more detailed information about bounces and ways to minimize them, you can refer to the article on Bounce Rate.