Content
- What is a semantic core?
- Why is a semantic core necessary?
- Types of keywords
- How to create a semantic core?
- Rules for working with a semantic core
What is a semantic core?
A semantic core (SC) is a set of keywords, their forms, and phrases used for promoting a website in search engines. The composition of a semantic core is based on the analysis of user search queries, taking into account the website's topic. Each page of the resource has its unique SC, which allows for more effective audience targeting.
An example of a semantic core can be a set of queries grouped using the Keys.so service. These queries are combined into groups, which allows for the formulation of technical tasks for writing texts.
Why is a semantic core necessary?
A semantic core is an essential tool for SEO specialists and aids in website promotion in search engines. The correct selection of key phrases allows the specialist to:
- Adapt or place content on the website pages considering the keywords, including optimizing headings.
- Create and write meta tags that improve the visibility of the page.
- Optimize existing sections of the site to enhance their effectiveness.
Optimizing the website for specific search queries contributes to increased traffic and attracts the target audience. Moreover, a semantic core is necessary for launching advertising campaigns, understanding the interests of the target audience, and improving conversion rates.
Types of keywords
A semantic core includes various types of keywords and phrases that users enter into search engines. Queries can be classified by frequency of use:
- High-frequency: General phrases that users often search for, such as "buy smartphone". These queries have high competition and are less specific.
- Medium-frequency: Queries that contain additional clarifying words, such as "buy Samsung smartphone in Perm".
- Low-frequency: Very specific queries consisting of several words, such as "buy Samsung Galaxy A32 in Perm".
When analyzing queries, it's important to consider the popularity of the topic, as the frequency of queries can vary depending on the business sector. It is recommended to primarily use low-frequency and medium-frequency queries for more effective promotion.
How to create a semantic core?
Creating a semantic core begins with compiling a list of basic keywords. It is important to brainstorm and write down all phrases related to the business and its services. Data from analytical services, such as Yandex Metrics and Google Analytics, can also be utilized. All collected keywords can be conveniently recorded in a table, such as in Excel or Google Sheets.
After that, the semantic core should be expanded by adding clarifying phrases and "tails" that make the queries more specific. For this, you can use search suggestions and special services for selecting keywords, such as Yandex Wordstat and Google Keyword Planner.
In the next stage, it is necessary to exclude unsuitable queries using services for cleaning keywords. After this, the remaining keywords should be clustered, grouping similar queries into thematic clusters, which will facilitate further work with the content on the site.
Rules for working with a semantic core
Working with a semantic core requires adherence to certain rules:
- Do not abuse the number of keywords on a single page to avoid penalties from search engines.
- Do not ignore high-frequency queries, as they can be useful for advertising.
- The assessment of keywords should not be based solely on metrics; it is important to consider context and audience needs.
- Do not create separate pages for each query; group similar keywords into clusters.
- Do not rely exclusively on automated services; it is important to consider the nuances of the business and audience.