Contents
- What is a sender name?
- Why is a sender name necessary?
- What information is included in the sender name?
- What should a sender name be like?
- How to change the sender signature in SMS campaigns?
What is a sender name?
The sender name is the title under which the user receives emails or SMS messages. This name helps the recipient understand who exactly sent the message, thereby forming the first impression of the content.
Why is a sender name necessary?
A clear and understandable sender name in SMS or email serves several important functions:
- Company identification: The recipient immediately sees who the message is from. If a company has multiple divisions, the sender name helps specify the source of the message. For example, Yandex has many products, and the sender name always indicates which specific service the email is from.
- Improving recognition: When users regularly receive emails from the same sender, they begin to memorize the brand and recognize it more easily among others.
- Building trust: If the sender name is clear and familiar, the reader feels more confident receiving the content. Such a message is less likely to be sent to spam. Additionally, if a company sends emails on behalf of a specific employee, it helps create a closer relationship with clients and strengthen trust.
What information is included in the sender name?
When choosing a sender name, the following options are most commonly used:
- Company name: This is the most common and universal approach. It is suitable for both initial communication with the subscriber and for further correspondence.
- Employee name: This option is appropriate if the employee has a strong personal brand. The person should be recognizable to the reader. For example, Shamil Akhmadulin, an author and owner of an educational platform, uses his personal brand to promote products.
- Combination of name + brand: Companies sometimes use such combinations, sending emails on behalf of different employees while indicating the company. For example, Sergey from the veterinary clinic "Pet" talks about new pet products, while Dr. Anna invites for preventive vaccinations. This helps differentiate content and introduce clients to the team.
What should a sender name be like?
The sender name must meet certain criteria:
- Uniqueness: The sender's signature should be memorable and distinctive. It is recommended to use the company name or brand.
- No spam: Avoid using phrases like "Win a prize" or "Bonus here." This can not only repel subscribers but also increase the risk of domain blocking.
- Conciseness: The optimal limit is 1-2 words and no more than 20 characters. Such a name will be easy to perceive on both desktop and mobile devices.
If you are using an employee's name, it is advisable to upload the company logo and indicate its name for the sender. Otherwise, the email may appear as spam. For example, emails from a children's educational platform may be sent by various employees without indicating the brand, which could confuse subscribers.
How to change the sender signature in SMS campaigns?
To ensure that recipients see your company or brand name instead of a phone number, it is important to use special services for sending SMS. Mobile operators also offer services for configuring phone number signatures. The Unisender service, for example, provides options for SMS and email campaigns, allowing you to strengthen your connection with your audience.