Top.Mail.Ru
SMM agency — Postmypost
Log in
Sign up
RU EN
Log in Sign up
Glossary – SMM agency

SMM agency

Nikiforov Alexander
Friend of clients
Back

Contents

What is an SMM agency?

An SMM agency is a company whose main task is to promote clients' brands through social networks. Such agencies develop promotion strategies, create and publish content, set up advertising campaigns, and organize special projects. SMM agencies can operate as independent organizations specializing solely in social media, or they can be part of larger marketing agencies, providing services as part of a comprehensive marketing approach.

To find SMM agencies, one can use rankings, such as the Runet Rating, which evaluates agencies based on various criteria, including service costs, the number of clients, and average working periods.

What services does an SMM agency offer?

SMM agencies help companies become more visible on social networks and attract new customers. Collaboration with such agencies is typically built on a long-term basis and includes several key stages:

  • Development of SMM strategy: Creating a plan that includes goals, objectives, KPIs, audience and competitor analysis, selection of social platforms, and content planning.
  • Content creation: Preparing texts, images, and videos that match the client's style and goals.
  • Advertising setup: Analyzing the target audience and developing targeted advertising, including budget management and results assessment.
  • Working with bloggers: Developing an influencer marketing strategy and interacting with opinion leaders to promote products.
  • Community management: Monitoring comments, engaging users in dialogue, and conducting promotions.
  • Promotion analytics: Evaluating the effectiveness of promotions, analyzing user behavior, and adjusting strategies.

Specialists working in SMM agencies

SMM agencies employ various specialists, each performing a unique role:

  • Client managers: Represent the agency and communicate with clients, gathering necessary information for promotion.
  • Analysts and strategists: Research the audience and competitors, analyze the market, and provide recommendations for improvement.
  • SMM managers: Create content plans, publish posts, and manage advertising campaigns.
  • Target specialists: Responsible for paid promotion and creating advertising campaigns.
  • Copywriters and editors: Write and edit texts to align with the brand's positioning.
  • Community managers: Monitor user behavior and interact with them.
  • Designers: Create visual content for social networks.

How an SMM agency differs from other types of agencies

SMM agencies are focused on social media promotion and typically do not offer services unrelated to this area. Unlike comprehensive marketing agencies that may provide a wide range of services, including SEO and PR, SMM agencies concentrate on social networks. If a company needs to promote itself specifically through social platforms, choosing an SMM agency will be the most sensible option.

How to effectively work with an SMM agency

Working with an SMM agency can significantly simplify the process of promotion on social networks. However, to achieve desired results, it is important to properly organize the work:

  • Choosing the right contractor: Evaluate agencies based on reviews, case studies, and rankings.
  • Pay attention to the briefing: Clearly define your goals and expectations from the collaboration.
  • Focus on the goals: Determine what exactly you want to achieve through promotion.
  • Do not duplicate functionality: Allow the agency to do its job without unnecessary interference.