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Glossary – SNAP sales

SNAP sales

Nikiforov Alexander
Friend of clients
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Table of Contents

What are SNAP Sales?

SNAP Sales represent a unique sales technique that is based on the principles of simplicity and professionalism. For successful product implementation, companies must not only demonstrate its value but also emphasize their expertise in the field. A crucial task is to simplify the purchasing process for the client, which significantly increases the likelihood of a deal.

One of the key aspects of SNAP Sales is that the purchasing process should be as simple and convenient as possible. For example, when applying for services such as those provided by Unisender, clients can expect a callback on the same day to clarify details. This minimizes any possible difficulties that may arise for the client during interactions with the seller.

Principles of SNAP Sales

The author of the methodology, Jill Konrath, an expert in cold sales, spent a long time searching for effective ways to engage with clients who often struggle to make contact. She focused on researching information-overloaded clients and developed her own methodology. The main principles of SNAP Sales can be represented in the form of an acronym:

  • S — Keep it Simple. The solution should be simple and accessible to the client.
  • N — Be iNvaluable. A unique offering and high level of service will help you stand out among competitors.
  • A — Always Align. Your product must align with the needs and goals of the client.
  • P — Raise Priorities. Clients should remember you in critical moments, not your competitors.

To increase product priority, time-limited promotions and discounts are often used to encourage clients to act faster.

Who are SNAP Sales Suitable For?

The SNAP Sales methodology is suitable for brands willing to adapt their products to client needs. Depending on the niche, the degree of adaptation may vary. For example, a factory producing reinforced concrete structures operating under established standards may change its service or distribution but not its technology. Meanwhile, IT companies and SaaS providers can fully adapt their products to clients and effectively implement the principles of SNAP Sales.

A striking example is the website builder Tilda, which regularly updates its features based on user needs. They clearly demonstrate the value of each update, making their product more appealing.

How to Apply SNAP Sales?

The main principles of SNAP Sales are actively applied in the B2B sector, as well as in cold sales both over the phone and offline. This method has become especially relevant in the context of modern realities, such as the pandemic and political instability, which have heightened client anxiety. The principles of SNAP help sellers demonstrate the value of their product and show how it can solve client problems.

Here are a few recommendations on how to implement SNAP Sales into your practice:

  • Study Your Clients. Understanding the needs of your target audience will help you create more effective offers.
  • Simplify Your Offer. Clear and accessible offers for each client category will help convey the value of your product.
  • Become an Expert. Constantly demonstrating your expertise through content will help build client trust.

Examples of content may include:

  • Blog posts and publications on external platforms.
  • Presentations at events using real case studies.

Don't forget about regular competitor analysis, personalizing communication, and valuing clients' time. The SNAP methodology can be applied not only to clients but also to employees to improve internal processes and communications.