Tasting

Contents

• What is Tasting?
• Benefits for Consumers
• Benefits for Business
• Types of Tastings
• Rules for Conducting a Tasting
• Tips for a Successful Tasting

What is Tasting?

Tasting is a marketing event in which companies offer consumers the opportunity to try their food products or beverages for free. These events are organized in places where the target audience is concentrated, such as stores, shopping malls, and specialized exhibitions. If the product piques the consumer's interest, they can purchase it immediately on the spot.

Benefits for Consumers

Participating in a tasting gives customers a unique opportunity to try the product before buying. This is especially valuable for those who are unsure about the quality or taste of certain items. For example, if someone thinks that convenience foods cannot be tasty, a tasting might change their mind. After a positive experience, they will be more inclined to purchase that product in the future, especially when they don't have time to cook.

Benefits for Business

For companies, tasting is an important tool that addresses several key tasks:

• Introduces potential buyers to the brand;
• Stimulates immediate additional sales;
• Reassures skeptics and customers of competitors;
• Helps convert hesitant customers into buyers;
• Provides an opportunity to discuss the advantages of the product and immediately handle customer objections.

Cost of Tastings

Not all tastings are free. In tourist areas, they are often conducted as part of tour programs or dinners and can vary in cost. For example, a wine and cheese tasting at a hotel in Abkhazia may cost 1500 rubles per person, while more exotic events, such as the Japanese tea ceremony in Barcelona, can reach up to 400 euros.

Types of Tastings

There are several types of tastings, each with its own characteristics:

• Commercial Tasting: intended for wholesale buyers and helps producers present their products to retailers.
• Consumer Tasting: takes place in stores and supermarkets where buyers can sample products and receive information from promoters.
• Educational Tasting: organized for company employees to better understand and sell their products.
• Dining Tasting: held in restaurants and cafes where the chef offers free sample dishes to enhance customer loyalty.

Rules for Conducting a Tasting

For a successful tasting, several key aspects must be considered:

• Optimal Temperature: Hot dishes should be served hot, and cold dishes cold, to preserve their taste and aroma.
• Timeliness: Tastings should be conducted at appropriate times of the year and in suitable locations.
• Appropriate Tableware: It's important to use the right glassware for beverages to create a positive impression.
• Flavor Progression: Products should be arranged in order of increasing flavor intensity.

Tips for a Successful Tasting

To achieve the best results, consider the following tips:

• Rule of Engagement: Promoters should share product information so customers remember its features.
• Customer Care: It's important for tasting participants to be able to choose what to sample and get answers to their questions.
• Aesthetic Presentation: An appealing appearance of products can significantly increase consumer interest.