Contents
- What is a technical specification (TS)?
- Why is a technical specification necessary?
- Application of TS in marketing
- Who should create the technical specification?
- How to properly write a technical specification?
What is a technical specification (TS)?
A technical specification (TS) is a document that includes a detailed description of the client's requirements for a project. This document specifies the characteristics of the product, the features of task execution, additional conditions, and deadlines for completion. Essentially, the TS serves as a guide for the performer, directing them throughout the work process.
Technical specifications cover a wide range of areas where it is necessary to develop, design, or create technical products and projects. These include fields such as information technology, construction, industry, automotive engineering, and pharmaceuticals. Thus, a TS can be useful in any area where it is important to clearly define requirements and the development process of a product or project.
Why is a technical specification necessary?
The primary goal of a technical specification is to document the necessary requirements for the development or creation of a product. This creates a foundation for understanding and agreement on the project among all participants in the process. Additionally, the TS helps to monitor the execution of work and assess the final result.
The technical specification addresses several important tasks:
- Defines the project goals;
- Documents the necessary characteristics of the future product;
- Describes the responsibilities of the parties;
- Establishes deadlines for task completion;
- Formulates clear requirements for the outcome;
- Defines criteria for evaluating the finished product.
It is important to distinguish between a technical specification and a brief. While a brief contains requirements for the task and deadlines and is filled out by the client at the initial stage of cooperation, the technical specification is formed at the stage of contract conclusion and often has legal force.
Application of TS in marketing
In the field of marketing, a technical specification is a document that the client provides to the performer when setting a task. The TS is compiled for various marketing activities, such as launching an advertising campaign, developing a content project or an individual article, managing a social media account, search engine optimization of a website, and conducting market research.
A technical specification in marketing helps:
- Clearly define the project tasks;
- Clarify and describe the target audience;
- List the necessary tools;
- Define metrics for evaluating the result.
The scope and content of the TS may vary depending on the assigned task. For example, a TS for a small text may fit on one page, while a technical specification for market research may span dozens of pages.
Who should create the technical specification?
There are several approaches to creating a technical specification, and there are no strict norms. It all depends on the agreement between the parties.
Some options include:
- The client independently creates the TS: This is suitable if the client knows exactly what needs to be done and what the result should be. They formulate the document and specify all necessary points.
- The performer creates the TS, and the client approves it: The client has an idea of the desired result but does not know how to achieve it. In this case, the parties discuss their vision and formulate a common goal, after which the performer gathers the necessary information to create the TS.
- The parties work on the TS together: This approach implies equal participation from both parties in the process. The client formulates the product requirements, then fills out the brief and discusses project details with the performer.
This process helps to avoid misunderstandings and achieve the desired result. The technical specification is useful for both the performer and the client, as it clearly outlines expectations and goals.
How to properly write a technical specification?
In some industries, such as construction, the preparation of a TS is regulated by official standards. However, in marketing, there are no clear criteria, and the main thing is to correctly articulate all necessary requirements for the project and its outcome.
A general outline of a technical specification may include the following points:
- Project description: General understanding of the project and the tasks facing the performer.
- Project goals: Detailed description of the purpose of the project and the expected results from the client.
- Requirements: Specific requirements for the project, including volume, structure, and technical parameters.
- Control and acceptance procedures: Definition of work stages, responsible persons, and deadlines for completion.
- Appendices: Additional materials, such as references, that may assist the performer.
It is important to understand that after the work begins, the technical specification becomes the primary document for task execution. If changes need to be made, the client must agree on them with the performer.